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Digital Marketing

8 Core Aspects of Successful Branding Strategies

Making your product stand out isn’t always easy, and building winning branding strategies is a hard nut to crack. Your company needs well-planned, tested, and optimized strategies to stay ahead in the competitive market. If you’ve never built a branding strategy before, this can be a huge challenge to navigate.

Luckily, we’ve identified key elements that big brands actively pursue in their own branding strategies. Remember to implement these core aspects intelligently for the greatest chance of success. Additionally, you may improve your chances by exploring strategies that have failed others but could still benefit yours.

What is a Brand Strategy?

Simply put, a branding strategy is the company’s mission and its promise to customers. As a result, the branding strategy is often misunderstood. It’s not just about your website, logo, and colour palette. Bare in mid though, that these creative elements remain essential to successful branding strategy.

Elements that drive brand awareness, equity, and brand sentiment are the core of a branding strategy. Read about some of these core aspects below.

Knowledge of Your Target Audience

Every company recognizes that brand success can only be achieved through the presence of customers and fans. Therefore, companies should identify and understand their market target. Great brands know who their customers are, what they want, and where they spend their time online.

Branding strategies must be targeted at your intended audience to market your products or services effectively. By avoiding those who aren’t interested in your products or services, you’ll save time, money, and energy. Your audience knowledge is key to optimizing your products.

Thinking Outside the Box

Today, it’s rare to find out-of-the-box thinking. To combat this, marketers and entrepreneurs need to evaluate different angles of promotion and branding. It’s tempting to compare and apply what other people are doing, but to build a great brand, you need to attract attention through unique and previously unused branding strategies.

Strong Brand Positioning

Now it’s time to determine your brand positioning in the professional services market. Which aspects make you unique? Why should your target audience choose you over someone else?

A positioning statement should be between three and five sentences long. It should also convey the essence of your brand.

Remember, you’ll need to live up to your promises, so your positioning statement should be grounded in reality. Even better if it’s a little aspirational to give yourself something higher to aim for.

Names and Logos Are Vital for Branding Strategies

Thankfully, a name change isn’t necessary for many businesses. However, a name change is possible if you’re going through a merger, you’re new, or the name you’ve chosen doesn’t suit your brand.

In additional, a new logo and tagline can help you better position your brand, even if your name remains unchanged.

Your name, logo, and tagline don’t represent your brand alone. Rather, they’re part of your brand identity and how you communicate with others or symbolize your brand. If you want it to be genuine, you need to live and breathe that identity.

You should avoid showing the logo to others to get a consensus or opinion. The priority shouldn’t be whether these elements are liked by yourself or those around you. Instead, you should judge them according to how well they communicate with customers and partners. How well they carry your ideals.

Website Development

Your website is the most important tool in branding strategies. Your website is where your customers and prospects go to discover what you do, how you provide your services, and who your clients are.

It’s important to remember that your website should send the right message to your audience, or they may not feel confident in choosing you over other competitors.

Consider the two types of professional service websites. The first is a branding website, which tells your story and conveys who you are and who your customers are. It conveys your brand message.

The second variety accomplishes the same thing, but also helps to nurture potential clients. These are the high-performance websites that consider their audience during construction and development. It’s not always enough to show who you are, but also how you can serve your customers.

SEO of the Website

Your valuable content will also be available on your website. Your Search Engine Optimization (SEO) efforts should be applied to this content so prospects, potential employees, referral sources, and others can find you and learn more about your company. All branding strategies include online content marketing, another import aspect of brand-building.

It’s suggested not to build a brand strategy within a bubble. Instead, it’s important to know the branding of your competitors and the businesses that your audience interacts with.

You don’t want to copy your competitors, but you can learn a lot from their success, and how your audience responds to certain tactics. With this knowledge, you can use your inspiration and insight to stand out from the crowd.

Memorable Customer Experience

Customers are the greatest equalizer for businesses. While a competitor may offer similar products or services for a lower price, it’s likely they can’t provide a superior customer experience. For this improved experience, businesses need to invest money and time.

If you pay attention to the experience you give your customers, they can become mini-marketers who share their experience, write reviews, and recommend you to people.

Enhance Your Social Media Presence

The most visible online representations of your business are your social media accounts and website. As a result, social media is a great way to differentiate your brand during the initial stages of your interaction with customers.

Use Twitter, Facebook, Instagram, and other popular platforms to maintain a consistent tone and visuals. Positive interactions on social media platforms will impress your potential customers, and ensures a reliable and consistent experience for them.

Conclusion

If you struggle with or lack the ability to build branding strategies, your business will suffer with a lack of identity. Not only that, but poor brand strategy can cause problems at all levels, from organization and employee retention to customer communication. The result of these will be your inability to claim a distinct place in the market.

If you don’t know your purpose, vision, mission, or values, your marketing and business decisions will be ineffective. Your employees will also feel disengaged and unhappy within a team fractured by the resulting conflict and confusion.

In order to succeed, you’ll need a strong foundation when building your branding strategy. Research, creativity, and a consistent message are just some of the tools necessary to separate yourself from the competition. Putting in the work during this phase will pay off in the future and allow you to reap the benefits.

Categories
Digital Marketing

10 Things to Consider When Hiring a Digital Marketing Agency

You may not like the idea of outsourcing your digital marketing project, but the benefits shouldn’t be underestimated. Of course, you can’t buy experience, but hiring experts with industry knowledge can help grow your business faster and more efficiently than doing it yourself.

Before you hand your baby over to the professionals, you need to consider your options. There are many different agencies available, and you need to be sure the one you choose can run your campaign effectively and at a competitive price. That sounds simple enough, but what makes a good digital marketing agency, and which one is best for you?

Luckily, this article can help you make informed decisions and choose an appropriate agency for your business. It’s also worth noting that while RH Studio is based in Hong Kong, the information below is also applicable to agencies across the globe.

Explore Their Website

An agency’s website can tell you a lot about them, so when you’re considering one for outsourcing, your priority should be going through their site. You’ll want to make a note of how easy it is to navigate, whether it loads quickly, and if it’s well-designed. Additionally, you should check whether they rank highly on Google (how many pages did you trawl through before finding them?)

These are some minimal and initial requirements that can help you gain some first impressions and begin narrowing down the agencies you’d be happy to work with. Yes, we shouldn’t judge books by their covers, but if their website design and marketing is poor, do you want to trust them with yours? No, you don’t. You want to choose the best service possible instead of settling for below average.

Understand Your Target Audience

You might think you know your audience, but it’s crucial to hire a Digital Marketing Agency that understands them on an even deeper level. For example, does the agency you’re interested in specialize in digital marketing for different brands, and do they complete qualitative surveys and polls? Keep this in mind because you’ll only convert visitors to customers if you properly cater to your audience.

Firstly, you’ll need to understand their objectives, needs, expectations, and how those relate to your service or product. You can outsource this task to a marketing agency and determine what customers think about your brand, products, and industry. Top-quality agencies analyze chat logs and interview customers to better understand buying habits and establish your target audience.

Remember, the first step to a successful marketing campaign is knowing your target audience.

Consider the Price Before Hiring

Before you hire your chosen agency, pause. Have you thought through the billing and payment process? Are you paying on a monthly or quarterly basis? How does the price compare against competitors? And lastly, have you negotiated? As with anything, you should know the ins and outs of the cost before committing to the bill.

It’s also important to recognize that a lower price doesn’t necessarily mean a poorer job. But, conversely, an expensive agency doesn’t guarantee an impressive outcome. So instead of choosing one based on price alone, your priority should be investing in an agency that delivers compelling results.

Latest Marketing Trends

Outdated trends are outdated for a reason, and you’ll struggle to pull in customers by using them. As such, it’s vital to hire a company that understands and follows the latest trends in digital marketing. Not only that but can they integrate those trends and tools into your campaign? And will their strategies help elevate you above the competition? These abilities directly impact how effective a campaign is at attracting the attention of your target audience, so your chosen agency must consider them.

Are They Using Effective Tools?

Effective tools make for an effective campaign, so the agency you decide to work with should be using successful marketing tools throughout your collaboration. For example, they should be experts in using Ahrefs or SEM rush to track trends and keywords relating to your business.

It’s worth being aware of communication tools as well. How do they plan on keeping you informed about their progress? What’s their response time, and how direct is their communication channel? Gmail may work for some businesses, but platforms like Slack and Skype allow everyone to communicate and means snail mail doesn’t keep you out of the loop.

Marketing Team Expertise

There would be no company without its staff, and it’s them you should look to when choosing your ideal agency. We suggest looking at the portfolios and professional data of the marketing team.

You might feel like a low-level stalker, but you can also view their accounts on professional websites such as LinkedIn. To go a step further, you could check their accounts for channels or blogs. Doing all these means, you can view their work and see their level of expertise. Additionally, it can give you an idea of what your own project or campaign would look like in their hands.

Experience and portfolios are two of the most important factors to consider when hiring a Digital Marketing Agency. Make sure you do your research to avoid disappointment.

Enhancing Your Online Presence

If you don’t maintain your online business presence, you’ll struggle to remain competitive in the market. There are many people like you, and all of them are fighting to grab the attention of their audiences. To avoid drowning in the sea of competition, you’ll need to have an active online presence.

We recommend hiring an agency that’ll nurture your presence online and keep it active via social media, email marketing, and review sites.

Review Testimonials

Have you checked the agency’s portfolio and testimonials to see what previous clients have said about them? If you have, did you also check their feedback on social media marketing and SEO? Lastly, did you consider whether the clients work in an industry different from yours?

It’s important to gauge how varied the clients are, from their required work to the industries they work in. Your goal is to remove agencies from the list that work similar jobs with little variation. This will help you avoid a one-size-fits-all design and strategy that’s used for every client and doesn’t consider your individual needs.

Increasing Online Sales

It may seem like common sense, but you’re seeking the help of a Digital Marketing Agency to help increase your sales. Therefore, the company you choose should also focus on generating sales.

Unfortunately, some agencies promise you results but not sales and should be avoided like the plague. On the other hand, the right agency will provide you with solutions to increase sales, such as investing in Google ads and driving potential customers to your website.

Always make sure your goals align with those of the agency you’re hiring.

Before Signing Anything, Ask Questions

If you’re going to spend your money, you should know what you’re buying. Therefore, when you eventually sit down to sign a contract with an agency, you should know what to expect from them and how it’s going to help your business.

You should be asking them questions about every aspect of their process. If you don’t understand something, or you’re unsure, ask. Ask if you need to go over something a second or third time. You should get the idea by now, but just in case: ask lots of questions.

You can also learn a lot just from the responses to your questions. It’s a positive sign if an agency is happy to answer questions and provides you with detailed answers. On the other hand, if they omit or refuse to share information, you can expect problems down the line and should avoid them from the beginning.

Conclusion

Outsourcing your work to a digital marketing agency, either in Hong Kong or internationally, is a faster and more cost-effective way to increase your sales and business within your industry. However, research is needed to ensure you hire an experienced and trustworthy team. By taking your time and considering your options, you can ensure the agency you hire has the expertise to deliver impressive results.