For those who are unfamiliar, an E-Commerce platform is an integrated platform that allows several products to be sold online and aids in the distribution of a company’s products around the world. Consider Amazon, Alibaba, and eBay as successful E-Commerce platforms.
Many businesses are struggling to engage their customers as a result of the impact of COVID19, but those that are surviving are doing so by incorporating an E-Commerce store into their traditional business model. Many bars and restaurants in Hong Kong are increasingly relying on online sales to stay in business. But how does one go about making the transition? Here are a few pointers:
#1 Look for Similar Online Stores
There are currently over 200 million E-Commerce stores (one for every 35 people on the planet), so there will be plenty of precedents. Choose two or three that appeal to you and use them as the foundation for your own store. These companies will have made significant investments in their user experience, which you can take advantage of.
#2 Identify A Market Niche
Investigate what is trending in the market; many businesses have benefited from the success of others. What is currently popular in the market, and is there any product or service that can support or benefit from this industry?
#3 Create The Online Platform
The look and feel of your online platform will be critical to your company’s ability to generate leads. While there are many tools available to help you build a website yourself, such as WordPress and Wix, consider hiring professional developers. A well-designed and functional website is the best form of advertising your company could ask for.
#4 Consider Developing A Mobile Application
Most people spend more than two hours per day on their phones, and younger generations, in particular, are increasingly likely to prefer to make purchases through a mobile application rather than a browser window. Consider your target audience and the manner in which they are most likely to transact.
#5 Market With the Assistance of Experts
Good marketing can be obtained for a low cost and provide a high ROI. Get professionals who understand how to maximise time and value to market your online store. This will help to sell your brand name and provide feedback on how your E-Commerce platform is being used.
The E-Commerce market will only grow in the coming years as customers prefer the convenience of shopping online. If you want to tap into this enormous potential, consider adding an online platform to your business. If you require any additional assistance, please do not hesitate to contact us.