Instagram has evolved into the cornerstone of many brands’ social media presence. It not only drives profitable traffic to landing pages, but it also boosts conversions and builds an engaging community. As a result, these advantages encourage businesses to increase their platform followers.
If your Instagram presence is dwindling, it’s time to revamp your strategies in order to gain genuine and organic followers. The more followers you have, the more opportunities you have to connect with them and create unique experiences.
Remember that there is no step-by-step guide available; however, some guidelines can help you reach a larger audience and gain more followers.
The following are twelve strategies for increasing your Instagram followers.
#1 Improve Your Instagram Account
One of the most important things to do before looking for ways to increase Instagram followers is to make sure your account is optimised. Consider your company’s Instagram biography to be its “homepage.”
Without bios, picture captions, or a properly designed username or profile picture, viewers will find your profile boring and uninteresting. Your biography and profile image on Instagram serves as the foundation for your brand’s image.
Because the bio link is the only way to direct Instagram visitors to your website, optimising your profile is critical and should be your first priority.
#2 Schedule Instagram Posts in Advance
Although the Instagram algorithm has been tweaked, users can still display content they enjoy and post appropriately to increase their visibility.
Fortunately, there are numerous ways for your company to increase brand visibility. For example, you can use cutting-edge tools to strategically schedule content.
When you schedule content ahead of time, all team members have a better view of schedules and campaigns. It is always a good idea to plan ahead of time and use Instagram tools for scheduling. This is the best way to connect with your followers while also delivering ongoing and consistent content.
#3 Use Keywords to Increase Followers
Anyone who wants to follow your account must first find your profile. However, this can be a problem because most Instagram content cannot be easily searched; name and username are two important fields in search results that should be considered.
Use your brand’s name or a variation of it that people may look for when looking for your company. The Instagram handle should be your username. It’s best to use a consistent handle on Instagram and other social media platforms so that users can find your profile.
Names can be more personalised and must contain at least 30 characters. Keyword stuffing is not recommended, but it may be beneficial to include the most relevant keywords in the “name” field to improve your search chances. Consider approaching an SEO firm for more specialised advice on keywords.
#4 Partner with Brand Advocates to Share Your Content
If you’re wondering how to increase your Instagram followers, you should first understand why your following is so important. The more your follower count grows (albeit organically), the more potential buyers and customers you will attract.
It is critical to maintaining an active presence on your personal Instagram and other platforms. Putting yourself out there and showing up is often the best way to encourage followers to join your account.
Consider sponsoring user-generated content to increase your brand’s visibility in your customers’ feeds. You could also hold Instagram contests to raise brand awareness and reach a larger audience.
#5 Post Regularly to Increase Instagram Followers
You can post four times a week to increase Instagram followers; however, we recommend posting at least once a day. Businesses that establish consistency with their Instagram posts are likely to see the most significant results. Brands that post frequently gain more Instagram followers faster than those that post infrequently.
To get your posts noticed on Instagram’s algorithmic timeline, you must maintain consistency. If your posts are shared frequently and receive a large number of responses, the algorithm will most likely place your content at the top of your followers’ feeds.
Of course, content quality is more important than quantity. Make sure your content speaks to your target audience. Posting more frequently does not always result in higher engagement rates, especially if the quality of the posts is poor.
#6 Use the Best Photography and Editing Tools
Instagram post quality is important. Poor photos on Instagram can hurt your follower count and customer engagement. Twitter followers may be willing to overlook some poor and distasteful tweets, but poor photos on Twitter can hurt your follower count and customer engagement.
To edit photos effectively, you don’t need to study or complete photography courses. Posting compelling and vibrant images edited with Photoshop or Lightroom can help you gain new followers.
#7 Utilise Relevant Hashtags to Increase Instagram Followers
Because the text in your Instagram posts is not searchable, you must rely on relevant hashtags to appear in searches. Thoughtfully applied hashtags are an ingenious way to circumvent search limitations and gain followers.
Incorporating relevant hashtags can help users find your posts by selecting it from another post or simply searching for it. Instagram users may also follow specific hashtags, which means your content may appear in the feeds of users who haven’t yet joined your account.
You can use up to 30 hashtags in your Instagram post, but it’s generally better to use quality over quantity. Experiment with the number and type of hashtags you should use for your specific account.
#8 Create a Stunning Instagram Grid to Increase Instagram Followers
This may appear to be a redundant feature to discuss, but it is an important factor in increasing followers. Your Instagram grid should be filled with high-quality, visually appealing content.
If a new visitor comes across your profile, the content you provide should entice them to learn more. This curiosity drives them to click Follow and may even persuade them to visit your website outside of Instagram.
#9 Create Compelling, Extended Captions with Strong Writing
While Instagram is primarily a visual online platform, writing effective Instagram captions is critical to increasing engagement and reaching a wider audience. Both are essential for increasing Instagram followers.
Make use of the first words that will entice users to tap and learn more. The most important words should appear at the start of the caption. If it’s longer than 125 characters, users will have to press ‘more’ to see the entire thing, which often necessitates some persuasion via robust and compelling caption introductions.
#10 Locate and Engage Influencers
Find and follow the most influential people in your field or industry. Take note of the content they share and the comments they make in response to it. Participate in those discussions and begin to establish a network.
Those who follow and interact with these accounts are likely your target audience as well, and responding to their comments and discussions can help you gain new and active followers.
As social media grows in popularity among the general public, businesses of all sizes must employ the strategies outlined above to improve their online presence and increase their Instagram followers. If you have any questions about social media marketing, please leave a comment in the section below to start a discussion.