If you are a small business owner or just starting a company, you may be able trick yourself into believing that you do not need a website and can get by with social media alone. Or you may be an established business owner that gets by fine on referrals alone and do not see the point of having one. Perhaps you are just not very tech-savvy and do not use a computer, so you think that your customers do not either.
The world is changing rapidly, as evidenced by proliferation of technologies that have crept into our lives in the last decade alone. Even if you have been in the business for several decades or several weeks, you will need to have a professionally designed and developed website if you ever want to grow your business. Let us give you five reasons why.
#1 Customers Want A Website
In an age of smartphones and tablets, customers do not trust businesses at face value anymore. In fact, 81% of people tend to research a business or a service on the internet prior to making a business purchase. So even if you believe that you can get by on referrals alone, you may still be missing out on plenty of potential clients who have simply not trusted your brand.
If you do not have a website, customers will quickly go to one of your competitors who do have one. A website acts as a 24/7 advertising tool for your business, providing content and information even when you are not available. A professional website will give your clients a great first impression of your enterprise and help you to position your company.
#2 It Provides A Great ROI
Used correctly, websites offer the best return on investment for any form of advertising. A website can literally reach anyone in the world provided there is an internet connection.
It has never been cheaper to produce a website. With the abundance of tools like Wix, SquareSpace and WordPress, a designer can produce a personalised and tailored website that looks good on any device. The relatively low initial investment will pay dividends in driving new customers your way and helping you to convert more of those existing leads.
#3 You Control The Narrative
There are various ways your company can get positive or negative press on the internet nowadays, from bad reviews to positive articles. But as you are never writing this content, you never get to shape how it shows off your company. A website acts a platform for you to shape your message and perception of your business.
Think of it as your online home. You get to control your web space and decided what get what information is shared and what is not. By clearly establishing your own story and your body of work, you demonstrate what makes your company unique and you increase the chances of your customers buying from you.
#4 Saves You Time
Time is money and you do not want to be personally communicating the same message repeatedly to difference people. By providing the details of your products and services online, you avoid having to talk to customers via the phone, email or face-to-face. This helps to increase internal productivity and gives a better all-round user experience.
No matter what product or service you sell, you can continue to share tips and advice on your website, helping to foster good relations and repeat business. Not to mention you avoid clients getting frustrated when they need advice from you outside of office hours!
#5 Social Media’s Reach Is Fading
Facebook claims that people are spending fewer hours on the platform every day. As a result, companies are increasingly pivoting their marketing strategies to building strong and influential business websites.
Driving consumers to your own website allows you to monitor your traffic, so you can target the most qualified customers to get the best ROI on your ad spending. You need to start collecting that data from early on, so it is best to get your website running early on.
And there you have it, five reasons why you should be leveraging a website in your business. They are a small but necessary requirement for businesses to thrive in the modern age. Don’t miss out on the opportunity, ensure that you are make getting a website your top priority.
- Adweek, 81% of Shoppers Conduct Online Research Before Buying [Infographic] Business Inside: Mark Zuckerberg boasts that changes to Facebook have caused people to spent 50 million fewer hours on the social network every day.