Categories
Media Services Photo Shooting Uncategorized Web & Mobile Development Web Development

Four Reasons Why Photographers Need A Website

A photographers’ website is meant to either attract clients or demonstrate your photos. But it can easily do both.

The thought of starting a new photography website can be daunting, especially if you do not know much about the process. It is easy for anyone to have an account on Instagram or Flickr, but you may be wondering what the benefits are for a photographer to have his own website. Let us take a quick look at some of the key reasons.

 

#1 The Internet Was Made For Photographers

Okay, it was not literally made for them, but the internet is a visual medium that runs on beautiful imagery. Photographers naturally have the best images to use, so their websites can clearly stand out from the monotonous crowd of stock footage.

As Instagram has proven, people love to see beautiful pictures. Your website will naturally draw in clients and customers, which gives you an unparalleled opportunity to engage them with your unique story. However, ensure that you only publish your best images as no one wants to wade through over 1000 pictures, no matter how beautiful they are.

 

#2 Take Charge Of Your Own Portfolio

It is about having the control to define your own style. Whereas many photographers have accounts on Instagram, 500px and SmugMug, these platforms have technical limitations. With your own website, you get to decide which pictures to show in the order and context you wish to show them. There are no links or thumbnails encouraging visitors to go check out a competitor’s work.

Your website may soon be the principal way that you present your portfolio to potential customers. It helps you look professional, allows them to easily promote your photos and reflects your general style straight away. Make sure you research some examples of the best photographers’ websites for inspiration. We can recommend a few.

To capitalize on the amazing qualities of your photography (such as in the above examples), we recommend getting your website designed by a professional. But make sure that you understand the basic technical requirements for your website. You should be able to add and change the website’s content by yourself 90% of the time.

 

#3 The Marketing Angle

Having your own website becomes one of the greatest marketing tools you can ask for. You might be a portrait photographer in Discovery Bay and a potential client Googles ‘where to get a portrait shot in Discovery Bay. I bet you can see where I am going with this. A professional website allows your brand to be available to prospective clients 24/7.

Clients can get access to all the necessary information such as descriptions, pricing, and services immediately. Done correctly, your website will help to make your operation effective, as you do not want to spend your time on people that do not understand what you do or does not have the budget required.

 

#4 It Helps You To Branch Out

You do not only need to stick to usual photography services, as a website also helps you to branch out into other areas like selling your stock prints or photos. Though it may take some work to get properly established, setting up a business this way is entirely feasible. Your website can help you create a sustained income by becoming a hub of commercial activity that brings in the revenue you need to make a living.

If you wish to educate people on photography, you can offer in-person tuition or even online courses. Hong Kong is home to a host of eager and keen amateur photographers; your website can be a great way to showcase the capabilities of a tuition course to clients.

 

Conclusion

A photography website may sound like a lot of work, and in many ways, it absolutely is, but the benefits you will reap are vast. Once your website is up and running, it will be the best form of advertising you can imagine, and you will undoubtedly have a lot of fun crafting your own unique vision and story.

If you are keen to get your own website built, feel free to get in contact with us, and we can help guide you through the whole process or give you a bit of advice on where to go next.

Categories
E-Commerce Web & Mobile Development Web Development

How Much Business Are You Losing Without A Website?

If you are a small business owner or just starting a company, you may be able trick yourself into believing that you do not need a website and can get by with social media alone. Or you may be an established business owner that gets by fine on referrals alone and do not see the point of having one. Perhaps you are just not very tech-savvy and do not use a computer, so you think that your customers do not either.

The world is changing rapidly, as evidenced by proliferation of technologies that have crept into our lives in the last decade alone. Even if you have been in the business for several decades or several weeks, you will need to have a professionally designed and developed website if you ever want to grow your business. Let us give you five reasons why.

 

#1 Customers Want A Website

In an age of smartphones and tablets, customers do not trust businesses at face value anymore. In fact, 81% of people tend to research a business or a service on the internet prior to making a business purchase. So even if you believe that you can get by on referrals alone, you may still be missing out on plenty of potential clients who have simply not trusted your brand.

If you do not have a website, customers will quickly go to one of your competitors who do have one. A website acts as a 24/7 advertising tool for your business, providing content and information even when you are not available. A professional website will give your clients a great first impression of your enterprise and help you to position your company.

 

#2 It Provides A Great ROI

Used correctly, websites offer the best return on investment for any form of advertising. A website can literally reach anyone in the world provided there is an internet connection.

It has never been cheaper to produce a website. With the abundance of tools like Wix, SquareSpace and WordPress, a designer can produce a personalised and tailored website that looks good on any device. The relatively low initial investment will pay dividends in driving new customers your way and helping you to convert more of those existing leads.

 

#3 You Control The Narrative

There are various ways your company can get positive or negative press on the internet nowadays, from bad reviews to positive articles. But as you are never writing this content, you never get to shape how it shows off your company. A website acts a platform for you to shape your message and perception of your business.

Think of it as your online home. You get to control your web space and decided what get what information is shared and what is not. By clearly establishing your own story and your body of work, you demonstrate what makes your company unique and you increase the chances of your customers buying from you.

 

#4 Saves You Time

Time is money and you do not want to be personally communicating the same message repeatedly to difference people. By providing the details of your products and services online, you avoid having to talk to customers via the phone, email or face-to-face. This helps to increase internal productivity and gives a better all-round user experience.

No matter what product or service you sell, you can continue to share tips and advice on your website, helping to foster good relations and repeat business. Not to mention you avoid clients getting frustrated when they need advice from you outside of office hours!

 

#5 Social Media’s Reach Is Fading

Facebook claims that people are spending fewer hours on the platform every day. As a result, companies are increasingly pivoting their marketing strategies to building strong and influential business websites.

Driving consumers to your own website allows you to monitor your traffic, so you can target the most qualified customers to get the best ROI on your ad spending. You need to start collecting that data from early on, so it is best to get your website running early on.

 

Conclusion

And there you have it, five reasons why you should be leveraging a website in your business. They are a small but necessary requirement for businesses to thrive in the modern age. Don’t miss out on the opportunity, ensure that you are make getting a website your top priority.

 

Sources

  • Adweek, 81% of Shoppers Conduct Online Research Before Buying [Infographic]Business Inside: Mark Zuckerberg boasts that changes to Facebook have caused people to spent 50 million fewer hours on the social network every day.