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Building a Company RHS Life

10 Things to Consider When Hiring a Digital Marketing Agency

You may dislike the idea of outsourcing your digital marketing project, but the advantages should not be overlooked. Of course, experience cannot be bought, but hiring experts with industry knowledge can help your business grow faster and more efficiently than doing it yourself.

You should think about your options before entrusting your baby to professionals. There are numerous agencies to choose from, and you must ensure that the one you select can run your campaign effectively and at a competitive price. That sounds simple enough, but what exactly qualifies as a good digital marketing agency, and which one is best for you?

Fortunately, this article can assist you in making informed decisions and selecting an appropriate agency for your company. It’s also worth noting that, while RH-Studio is based in Hong Kong, the information below applies to agencies worldwide.

 

#1 Investigate Their Website

The website of an agency can tell you a lot about them, so when considering outsourcing, go through their website first. Take note of how easy it is to navigate, how quickly it loads, and how well-designed it is. You should also see if they rank high on Google (how many pages did you look through before finding them?)

These are some basic requirements that can help you get some first impressions and start narrowing down the agencies you’d like to work with. Yes, we shouldn’t judge books by their covers, but do you want to trust them with yours if their website design and marketing are subpar? You absolutely do not. You want to get the best service possible rather than settle for second best.

 

#2 Understand Your Target Audience

You may believe you understand your target audience, but it is critical to hire a Digital Marketing Agency that does. For instance, does the agency you’re considering specialise in digital marketing for various brands and do they conduct qualitative surveys and polls? Remember that you will only convert visitors to customers if you properly cater to your audience.

To begin, you must understand their objectives, needs, and expectations, as well as how they relate to your service or product. You can hire a marketing firm to find out what customers think about your brand, products, and industry. Top-tier agencies examine chat logs and conduct customer interviews to better understand purchasing habits and identify your target audience.

Remember that knowing your target audience is the first step toward a successful marketing campaign.

 

#3 Before Hiring, Consider the Cost

Pause before hiring your preferred agency. Have you considered the billing and payment process? Do you make payments monthly or quarterly? How does the price compare to the competition? Finally, have you negotiated? Before agreeing to the bill, as with anything, you should understand the details.

It’s also important to understand that a lower price does not always imply a poorer job. However, an expensive agency does not guarantee a good outcome. Rather than choosing one solely on price, your priority should be to invest in an agency that produces compelling results.

 

#4 Latest Marketing Trends

Outdated trends are outdated for a reason, and using them will make it difficult to attract customers. As a result, it’s critical to hire a company that understands and follows the latest digital marketing trends. Not only that but are they capable of incorporating those trends and tools into your campaign? Will their strategies help you rise above the competition? These abilities have a direct impact on how effective a campaign is at attracting the attention of your target audience, so they must be considered by your chosen agency.

 

#5 Are They Using Effective Tools?

An effective campaign requires effective tools, so the agency you choose to work with should use successful marketing tools throughout your collaboration. They should, for example, be experts in using Ahrefs or SEMrush to track trends and keywords relevant to your business.

It’s also important to be aware of communication tools. How do they intend to keep you updated on their progress? How quickly do they respond, and how direct is their communication channel? Gmail may work for some businesses, but platforms like Slack and Skype allow everyone to communicate, so snail mail is no longer necessary.

 

#6 The Expertise of the Marketing Team

There would be no company without its employees, and it is to them that you should look when selecting your ideal agency. We recommend reviewing the marketing team’s portfolios and professional data.

You can also look at their profiles on professional websites like LinkedIn. To go a step further, you could check their accounts for channels or blogs. By using all of these methods, you can examine their work and determine their level of expertise. It can also give you an idea of how your own project or campaign would look in their hands.

When hiring a Digital Marketing Agency, experience and portfolios are two of the most important factors to consider. To avoid disappointment, make sure you do your homework.

 

#7 Increasing Your Online Visibility

You will struggle to remain competitive in the market if you do not maintain your online business presence. There are many people like you, and they are all competing for the attention of their audiences. To avoid drowning in a sea of competitors, you must maintain an active online presence.

We recommend hiring an agency to manage your online presence and keep it active through social media, email marketing, and review sites.

 

#8 Review the Testimonials

Have you looked through the agency’s portfolio and testimonials to see what previous clients thought of them? Have you checked their feedback on social media marketing and SEO? Finally, did you consider whether the clients work in a different industry than yours?

It’s critical to assess how diverse the clients are, from their required work to the industries in which they work. Your objective is to eliminate agencies from the list that perform similar jobs with little variation. This will help you avoid a one-size-fits-all design and strategy that is used for every client and does not take your specific needs into account.

 

#9 Boosting Online Sales

It may seem obvious, but you’re looking for the assistance of a Digital Marketing Agency to help you increase your sales. As a result, the company you select should also prioritise sales.

Unfortunately, some agencies guarantee results but not sales and should be avoided at all costs. The right agency, on the other hand, will offer you solutions to increase sales, such as investing in Google ads and driving potential customers to your website.

Always ensure that your goals align with those of the agency you’re considering hiring.

 

#10 Ask Questions Before Signing Anything

If you’re going to spend your money, you should know what you’re getting yourself into. As a result, when the time comes to sign a contract with an agency, you should know what to expect from them and how it will benefit your business.

You should question them about every aspect of their process. Ask if you don’t understand something or are unsure. Inquire whether you need to go over something a second or third time. You should have figured it out by now, but just in case, ask lots of questions.

 

Conclusion

Outsourcing your work to a digital marketing agency in Hong Kong or elsewhere is a more efficient and cost-effective way to increase your sales and business in your industry. However, you must conduct research to ensure that you hire an experienced and trustworthy team. You can ensure that the agency you hire has the expertise to deliver impressive results by taking your time and considering your options.

Categories
Building a Company RHS Life

How to Start a Tech Company in Hong Kong: A Beginner’s Guide

Everyone has an application idea. It’s debatable whether that’s a good or bad idea, but most people have an idea of what they’d like to build if they could. The main perceived impediment is a lack of technical experience, as well as the time required to get the idea up and running. For those who are eager to take on the challenge, here are some quick and most importantly practical tips.

 

 

#1 Take A Break From Netflix, YouTube, Video Games And Nights Out

Starting a business requires a long-term commitment, and you must prepare to work in the evenings and on weekends. If you want to get through this list, you will have a lot to get done, and the only way to be efficient is to eliminate the various distractions that surround you. That is not to say you should abandon them completely, but you might be surprised at how much you can accomplish in six months without all the noise.

 

#2 Gain Some Basic Technical Skills

A basic understanding of technology is not difficult to obtain. Focus on areas that are relevant to your specific idea; you do not need to become an expert, but you should have a rough idea of how your idea will function and be built. Take an online course in the relevant field for the first month or two of your newfound free time. I recommend Harvard’s CS50, which is free and provides an excellent overview of computer science, or Xccelerate, which offers in-person part-time and full-time courses.

 

 

#3 Enhance Your Soft Skills

Meet and converse with industry professionals. Do you have any industry contacts, or can anyone recommend you to someone? Meet that person for coffee and talk about the latest industry trends. Ask them to introduce you to 2-3 more people, and your confidence and network will grow quickly. If you struggled to identify areas to focus on with your idea in the previous section, now is the time to ask for help determining what you need to learn.

#4 Conduct Research on Your Idea

It’s pointless to spend the next six months on what you believe is a brilliant idea only to discover that there is no real demand for it in the real world. Engage your target audience to learn what gaps exist in their field and where opportunities exist. Try to meet people in person as much as possible, but keep in mind that you can also do a lot of this online; there are many focused Facebook groups you can join to get started.

 

 

#5 Determine Your Motivation

To begin, you must understand that starting a business is a long-term commitment. Forget about building a company in two years and then selling it for a big profit. Unless you are a seasoned entrepreneur, this is simply not feasible. You must be prepared to devote at least the next decade of your life to this company if it is successful.

As a result, money is not a sufficient motivator to drive your company’s success. That is not to say that money should not motivate you, but if you do not enjoy what you do, you will lack the willpower to persevere in the face of adversity (and things will get hard). So, while you may have a lot of money-making ideas in your head, make sure you choose one that you can stick with for the next 5 to 10 years.

 

#6 Create an MVP

A minimum viable product is essentially a working version of your idea that has been pared down to its bare essentials. This does not have to be pretty or even work perfectly. It only needs to serve as proof that your concept can work and be successful. There are several approaches you can take.

  • You can construct it yourself using your newly acquired technological skills. Build it as a final project for one of these online courses.
  • Collaborate with a tech-savvy individual. There are many tech-savvy individuals who lack the soft skills required to run a business. They will require you just as much as you will require them.
  • Outsource the creation of an MVP to a digital creative agency. This will not be as expensive as you might think because you only need the skeleton of an application built rather than a fully developed and tested application.

 

#7 Start The Company

You’ll never get anywhere unless you’re willing to take risks. Begin by forming a corporation, and the momentum will carry you forward. There are several things to consider for Hong Kong:

  1. Select a Company Name: Check the Companies Registry to see if it has already been taken by another company (icris.cr.gov.hk).
  2. Locate a company secretary: They must be someone independent of you and must live in Hong Kong. Choose a trustworthy friend or family member to assist you.
  3. Fill out the forms and register. Ask a friend who has previously started a business, read some tutorials online, or outsource it. To establish a limited company, you will typically require the following three items:
    • NNC1: A form that contains information about the company’s name, directors, shares, and address.
    • IRBR1: A simple form that gives notice to the Business Registry
    • Articles of Association: You can use the sample copies available from the E-registry website.

 

#8 Establish an Online Presence

Businesses that do not have a strong online presence suffer in today’s world. Most customers will conduct internet research on your company before doing business with you. Let us get you started with these steps:

  • Create a domain name for your business. Check out GoDaddy, NameCheap, and HostGator to see what’s available. It’s worth noting that.com,.com.hk, and.net domains lend legitimacy to your company.
  • Set up email accounts with the same service provider. I would recommend setting up an email address for each director as well as a general information address.
  • Create a website. Look for YouTube videos on how to set up a simple WordPress website for your business (the above providers will integrate with WordPress). Because WordPress is free and open-source, there is a wealth of support and templates available to assist you. Consider having your website professionally designed because it will become synonymous with your brand and is widely regarded as one of the best investments a startup can make.
  • Create and maintain your social media pages! Choose from the following options: Facebook, Instagram, LinkedIn, Twitter, and YouTube. To gain more support and followers, try to post at least once every two days on one of the accounts. Research social media strategies online and create a marketing plan, or simply outsource it to a Digital Creative Agency.

 

 

#9 Complete Your Company Admin

Now that you’ve founded your company and established your online presence, it’s time to get down to business. You must keep the following things in mind:

  • Begin by keeping financial records. Begin keeping track of all your expenses and receipts. Set up an Excel spreadsheet to track all of your company’s spending on a daily basis.
  • Obtain business cards: You can get some reasonably priced ones for around HK $400 to $600. Look for free templates on the internet.
  • Download contract templates: Google free business contract templates or sign up for a free trial of Bonsai to generate some.
  • Get a company bank account: This will be difficult to obtain from larger banks in Hong Kong, but NEAT will provide a company bank account to start-ups.
  • Create a slide show: This is a PowerPoint presentation of about 10-20 slides that explains why your company is brilliant. Google examples of companies such as Airbnb, Uber, and Facebook.

 

#10 Start Pitching!

Lack of funds is no reason not to start a business. All of the points mentioned above can help you start your own business for as little as HK $2500.

However, if you require additional funding to expand your business, there are several government grants available, including the Cyberport Creative Micro Fund, the Innovation and Technology Fund for Better Living, and the DesignSmart Initiative.

In addition, there are over 1600 start-up accelerators in Hong Kong, including Beatatron and Brinc. These grants and accelerators require a slide deck and a minimum viable product (MVP). You should already have these two items by this point!

 

Conclusion

And it’s all up to you from there! Make a good plan and work on it, but don’t be afraid to abandon it if other opportunities present themselves. Speak to any entrepreneur, and you will discover that starting a business has many unexpected twists and turns. It will be up to you to navigate them in the best way possible for your company.

If you are considering starting a business and would like some advice or assistance, please contact RH-Studio. We hope to assist a new generation of people in becoming their own technological entrepreneurs.