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Digital Marketing Search Engine Optimisation

Complete SEO Checklist: 10 Best Approaches

Most checklists fail to mention that SEO (search engine optimization) is an ongoing process that must be regularly checked and maintained. Instead, they list several tasks to complete and then make it seem like your SEO journey is over and needs no other consideration.

Thankfully, if you’re looking for a checklist that uses short and long-term tips to aid you in increasing your site’s organic traffic and position on Google, you’ve found the right article.

We’ve created a comprehensive list of 10 essential practices and tasks that’ll help ensure SEO success in 2022. From SEO fundamentals to must-knows for analyzing off-page signals, this article will help your site adhere to the best practices while considering potential hindrances to avoid.

The Significance of Keywords and Search Volumes

When you come across a keyword relevant to your service, the following step is to determine how it’ll bring traffic to your website. Unfortunately, specific keywords aren’t as easy to rank as generic ones, so most keyword research tools measure how difficult it is to be ranked for a specific keyword.

While some keywords draw only visitors to your website, others have a higher chance of converting visitors to customers. You’ll need to be careful when choosing which you want to use and aim to strike a balance between them for maximum visitors and customers.

When creating your keyword strategy, we suggest using research tools to gain an estimate of month-to-month search volumes for intended keywords. This helps you understand how often the term is searched each month and how it’ll contribute to optimization and business traffic.

Know Your Competitors

Next in our checklist is knowing and understanding your business competitors. If you’re struggling to convert visitors to customers, or your current keywords aren’t providing you with a strong ranking, it’s a good idea to see what successful terms your competitors are using.

An easy way to discover these keywords is by using Semrush’s Domain Overview tool. After using this tool, not only will you quickly determine the competitors operating in the same field as you, but you’ll gain information that allows you to better strategize how to out-rank them.

Setup Google Search Console

Google Search Console is a vital tool that provides users with insightful information about their website’s performance. The vast information gained from using this tool means you can improve your business website’s visibility and organic traffic.

Additionally, using the console helps you assess whether Google can find and index your website pages or not. It’ll also highlight areas where you can increase your performance. Set up Google Search Console to keep track of your website’s traffic, find out which pages are most often viewed, and which links lead visitors to your site.

Set Up Google Analytics

It’s impossible to make the right decisions if you lack the proper information. Google Analytics is a free marketing analytic tool that gives you access to data and information on how many people are using your website to understand who they are and how they engage with your site.

It’s worth mentioning that it’s a complex tool to use as a beginner. However, once you’ve overcome the learning curve, you’ll begin to reap the benefits, as will your website.

If you own a Shopify store, it’s recommended to connect it to Google Analytics. To do this, create a Universal Analytics account. Then, turn on eCommerce tracking within the account settings and choose between basic or enhanced tracking. Basic tracking records revenue and transaction information, while enhanced tracking offers additional information on customer behavior.

Include Submitting a Sitemap in your SEO Checklist

A sitemap works to assist search engines in determining which pages to index. Essentially, it’s a list of URLs that define your site’s content and ensure it’s properly indexed. While Google supports various formats for sitemaps, XML is popular and frequently employed.

If your website is on WordPress and already benefits from plugins, you’ll find that creating a sitemap is an additional feature. Alternatively, you can create an XML sitemap using one of the numerous generators available. Once you’ve completed your sitemap, be sure to submit it to Google Search Console to make the most of its advantages.

Secure Your Website and URL

Website security and authenticity should be considered at every stage of your business strategy, and SEO is no exception. Google examines HTTPS encryption as a priority and displays an alert in the search results if the website isn’t secure. This will work against you, and many potential visitors will avoid your website for fear of viruses and other security breaches.

There are several ways you can keep your website secure, such as buying an SSL (Secure Sockets Layer) certificate for your site. The certificate encrypts data and displays the authenticity of the website to visitors.

Hong-Kong-based RH Studio specializes in web design and digital marketing. In addition to web development and mobile apps, it specializes in e-commerce, software development, videography, and brand identity design. If you’re unsure how to secure your website or are hesitant about some of the finer details of search optimization, we suggest hiring an agency such as RH Studio to help fill in any potential gaps.

Make Your Website Mobile-Friendly

Due to the improvement of mobile phone technology and its popularity, Google favors mobile-friendly websites. Therefore, you should prioritize developing your website as a mobile-friendly platform.

What does mobile-friendly mean? Essentially, it means the website should provide users with a pleasant and intuitive experience regardless of the device they’re visiting it on. In addition, mobile-friendly websites should load quickly and render well on any screen size.

Lastly, they should allow users to perform actions via clicking and have content that’s accessible without scrolling left or right. Thankfully, most website builders let you test your site using a smartphone to check its layout. By referring to these tests regularly, you can ensure that your site will be popular on multiple devices.

Optimize Images

Another aspect that shouldn’t be ignored is your website’s images.

The images you choose say a lot about your website and its content, often without you even realizing it. For example, Google doesn’t view images like humans do and require other optimizable components to view the quality of an image.

To make it easier for Google to rank your images, try to maximize your Alt tag and image name. Additionally, when you save the image, save it with a filename that briefly describes what the image represents. Finally, when you upload the image to your website, make sure to give it an alt-text. Using a captivating title tag and meta description all helps to improve how the image is received.

Write an Engaging Title Tag and Meta Description

Let’s go a little more in-depth into the importance of your image’s title tag and meta description. Similar to URLs, title tags are displayed in Google search results, meaning they assist users in understanding the page’s content.

The primary keywords you’ve previously chosen should be included in the title. If they don’t make sense in the context, it’s better to write a compelling title that’ll help persuade people to click on it.

Google displays meta descriptions in its SERPs (search engine results pages), so it’s necessary to make it compelling and to the point. It should be no longer than 120 characters, include your main keyword, and use an active voice.

Create Backlinks Through Guest Posting

We’ve left the most critical step for last, which is the use of backlinks.

Beyond referral traffic, they help to improve organic ranking and speed up the website’s indexing process. Google rewards websites with quality backlinks with a high domain rating and additional traffic.

To gain the best backlink value for your website, post content on other high authority websites and get backlinks from them to your site.

By targeting high authority websites for your backlinks, you’ll also increase your own authenticity in the field, and customers will view you as more trustworthy, meaning more views and purchases.

Conclusion

This SEO Checklist contains all the essential factors that help a website rank highly on Google’s search page. Be sure to check back regularly, as your SEO ranking will need maintenance to maintain your ranking. Whether you’re a beginner or already experienced in SEO, this list will help you achieve your business goals and carve a spot for your website in a competitive business environment.