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Digital Marketing

8 Core Aspects of Successful Branding Strategies

Making your product stand out isn’t always easy, and building winning branding strategies is a hard nut to crack. Your company needs well-planned, tested, and optimized strategies to stay ahead in the competitive market. If you’ve never built a branding strategy before, this can be a huge challenge to navigate.

Luckily, we’ve identified key elements that big brands actively pursue in their own branding strategies. Remember to implement these core aspects intelligently for the greatest chance of success. Additionally, you may improve your chances by exploring strategies that have failed others but could still benefit yours.

What is a Brand Strategy?

Simply put, a branding strategy is the company’s mission and its promise to customers. As a result, the branding strategy is often misunderstood. It’s not just about your website, logo, and colour palette. Bare in mid though, that these creative elements remain essential to successful branding strategy.

Elements that drive brand awareness, equity, and brand sentiment are the core of a branding strategy. Read about some of these core aspects below.

Knowledge of Your Target Audience

Every company recognizes that brand success can only be achieved through the presence of customers and fans. Therefore, companies should identify and understand their market target. Great brands know who their customers are, what they want, and where they spend their time online.

Branding strategies must be targeted at your intended audience to market your products or services effectively. By avoiding those who aren’t interested in your products or services, you’ll save time, money, and energy. Your audience knowledge is key to optimizing your products.

Thinking Outside the Box

Today, it’s rare to find out-of-the-box thinking. To combat this, marketers and entrepreneurs need to evaluate different angles of promotion and branding. It’s tempting to compare and apply what other people are doing, but to build a great brand, you need to attract attention through unique and previously unused branding strategies.

Strong Brand Positioning

Now it’s time to determine your brand positioning in the professional services market. Which aspects make you unique? Why should your target audience choose you over someone else?

A positioning statement should be between three and five sentences long. It should also convey the essence of your brand.

Remember, you’ll need to live up to your promises, so your positioning statement should be grounded in reality. Even better if it’s a little aspirational to give yourself something higher to aim for.

Names and Logos Are Vital for Branding Strategies

Thankfully, a name change isn’t necessary for many businesses. However, a name change is possible if you’re going through a merger, you’re new, or the name you’ve chosen doesn’t suit your brand.

In additional, a new logo and tagline can help you better position your brand, even if your name remains unchanged.

Your name, logo, and tagline don’t represent your brand alone. Rather, they’re part of your brand identity and how you communicate with others or symbolize your brand. If you want it to be genuine, you need to live and breathe that identity.

You should avoid showing the logo to others to get a consensus or opinion. The priority shouldn’t be whether these elements are liked by yourself or those around you. Instead, you should judge them according to how well they communicate with customers and partners. How well they carry your ideals.

Website Development

Your website is the most important tool in branding strategies. Your website is where your customers and prospects go to discover what you do, how you provide your services, and who your clients are.

It’s important to remember that your website should send the right message to your audience, or they may not feel confident in choosing you over other competitors.

Consider the two types of professional service websites. The first is a branding website, which tells your story and conveys who you are and who your customers are. It conveys your brand message.

The second variety accomplishes the same thing, but also helps to nurture potential clients. These are the high-performance websites that consider their audience during construction and development. It’s not always enough to show who you are, but also how you can serve your customers.

SEO of the Website

Your valuable content will also be available on your website. Your Search Engine Optimization (SEO) efforts should be applied to this content so prospects, potential employees, referral sources, and others can find you and learn more about your company. All branding strategies include online content marketing, another import aspect of brand-building.

It’s suggested not to build a brand strategy within a bubble. Instead, it’s important to know the branding of your competitors and the businesses that your audience interacts with.

You don’t want to copy your competitors, but you can learn a lot from their success, and how your audience responds to certain tactics. With this knowledge, you can use your inspiration and insight to stand out from the crowd.

Memorable Customer Experience

Customers are the greatest equalizer for businesses. While a competitor may offer similar products or services for a lower price, it’s likely they can’t provide a superior customer experience. For this improved experience, businesses need to invest money and time.

If you pay attention to the experience you give your customers, they can become mini-marketers who share their experience, write reviews, and recommend you to people.

Enhance Your Social Media Presence

The most visible online representations of your business are your social media accounts and website. As a result, social media is a great way to differentiate your brand during the initial stages of your interaction with customers.

Use Twitter, Facebook, Instagram, and other popular platforms to maintain a consistent tone and visuals. Positive interactions on social media platforms will impress your potential customers, and ensures a reliable and consistent experience for them.

Conclusion

If you struggle with or lack the ability to build branding strategies, your business will suffer with a lack of identity. Not only that, but poor brand strategy can cause problems at all levels, from organization and employee retention to customer communication. The result of these will be your inability to claim a distinct place in the market.

If you don’t know your purpose, vision, mission, or values, your marketing and business decisions will be ineffective. Your employees will also feel disengaged and unhappy within a team fractured by the resulting conflict and confusion.

In order to succeed, you’ll need a strong foundation when building your branding strategy. Research, creativity, and a consistent message are just some of the tools necessary to separate yourself from the competition. Putting in the work during this phase will pay off in the future and allow you to reap the benefits.

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Digital Marketing

Why Digital Marketing Is Worthwhile For Businesses

In the age of digital technology, it’s become more important than ever to include digital marketing in your business strategy. As such, you may be depriving yourself of valuable interactions and conversions between you and your clients by keeping your company offline. Failing to engage in this marketing movement also makes you vulnerable to rivals and gives them an easy way to steal your business and customers.

 In most cases, small businesses that have previously used effective marketing methods have realised that digital marketing was the most effective method at ensuring customer retention and greater profitability.

To help get a step ahead, experts and knowledgeable digital marketers can use gathered data to improve, implement, and monitor different strategies. With these things in mind, this article explores the different ways in which digital marketing is worthwhile for businesses of any size.

 

 More Cost-Effective

Due to their high-cost resources, traditional marketing strategies, such as television and print ads, are more expensive, and their ROI is challenging to measure.

 As an alternative, digital marketing uses targeted research and analytics to quickly identify which strategies work and which aren’t worth the investment or effort.

 As a result, digital marketing channels are likely more affordable initially and help avoid overspending on campaigns that won’t work. After all, your money is finite, and no one wants to see it flushed down the drain.

 

Effectively Reach Out To Customers

Reaching a large number of your particular audience helps grow your business and is the most notable benefit to online marketing. 

Between Facebook advertisements, LinkedIn promoted posts, YouTube ads, and your own site, it’s now possible to connect with your target viewers on a global scale. Successful campaigns on these platforms give you the best chance to reach suitable and profitable customers.

 However, different platforms require different marketing strategies, which is why you could benefit from hiring a digital marketing agency in Hong Kong, whose relevant experience and knowledge would be an asset. These agencies’ services aim to improve your marketing strategies’ effectiveness and tailor them according to your desired results. The data available to them, combined with their expertise, gives you access to the correct information and the best chance of getting positive marketing results.

 

 Instructs You On Managing An Online Business

By working on your advertisements and focusing on various clients’ needs, you’ll gain experience and knowledge on the basics of managing and operating a business on the internet. 

As you learn and understand how to manage your business in this new capacity, you’ll be better able to continue growing, bring in more sales, and carve a thriving spot for yourself online. Despite some trial and error, you’ll be developing not only your business but also yourself as a successful marketer in an ever-evolving digital medium.

 

The Power Of Email Marketing

Successful digital marketing strategies should cater to the customer’s preferences since they’re the ones who bring in sales. It may surprise you, A report from Campaign Monitor revealed that 72% of consumers prefer to receive brand messages via email. This impressive percentage and the longevity of email interaction highlight how effective this marketing form is. 

The beauty of email marketing is how it sends targeted messages directly to the customer or potential client. Moreover, automated trigger emails deliver highly personalised communication to customers or clients based on their interests and activities.

 

Easily Measure ROI

Many small-scale businesses that opt for traditional marketing find it difficult and confusing to measure their ROI. 

This is another way online marketing excels, as measuring ROI is much simpler to calculate, and it doesn’t take a genius to determine which elements are performing well and which aren’t. 

You’ll also be able to gather insight into the reasons your campaigns are succeeding or failing. As a result, you’re able to test the waters, view the early results, and decide whether to edit your strategy or continue with the current vision.

 The process of tracking effectiveness and its relation to revenue may sound intimidating at first. However, numerous tracking metrics make it possible for just about anyone to measure their success.

 

 Direct And Real-Time Audience Interaction

Online marketing is all about interaction. Communicating in real-time means you can build solid relationships with your suppliers and improve customer loyalty. Both relationships are beneficial for small and new businesses especially. 

Customer interaction is also behind the decision for many companies to use social networks as their primary service tool. Such platforms’ exposure and easy communication make for highly effective customer service if done correctly.

 

 Freedom To Publish Content About Your Services

Digital marketing removes some of the red tape surrounding previous marketing methods, meaning you have greater freedom to publish creative and unique content about your products or services. Doing so can help separate you from competitors, depending on the angles and strategies you employ. 

However, it’s important to note that you’ll still need an effective content strategy to see tangible, positive results. Always base your strategy on specific goals and construct it on well-designed and proven marketing templates. After all, your creativity still requires structure to be useful. Not only will your goals help you evaluate how effective your tactic is, but it’ll help ground you as you create and publish content.

 

 Data Acquisition Is The Key To Digital Success

The benefit of hiring a successful digital marketing agency is the valuable data they use to help drive your business and improve sales. In addition, their strategies are well-informed and based on thorough research, so you can trust their process as they run the necessary operations and activities that accompany online marketing.

It may initially feel uncomfortable handing off a piece of your business to strangers. Thankfully, the continued connection and communication between you and the agency gives you complete transparency while keeping your best interests at the heart of the work. Marketing on your own merits can only take you so far, and an agencies expertise in data analysis is there to help you, not harm you.

 

 Mobile Marketing Enhances Engagement

Did you know that many people no longer deem a desktop computer necessary? The advancement of mobile technology has opened up possibilities for businesses to boost engagement through targeted mobile marketing. 

Interestingly, According to Global Web Index, more than 80% of Internet users have a smartphone, and 90% of the time, they spend either on social media or on other service providers or platforms. 

Mobile marketing includes designing social ads, email messages, SEO and branded app development. These techniques allow users to connect with your business more conveniently and ensure you remain relevant as technology develops.

 

Helps Reach Business Goals

At the heart of marketing should always be an effective plan. Otherwise, the chance of achieving your goals is close to nil. Advantages of digital marketing include efficient cost management, informed and data-supported decisions, and the chance to build trust with your customers. These benefits serve as a foundation to achieving your goals and give you the best chance to succeed.

 Once you’ve established some forms of online marketing, you’ll be able to continue developing them in the long term to surpass goals and achieve new ones. For example, suppose you’re already using email marketing and seeing its benefits. In that case, you can then consider whether it’s time to move to a fully automated system as a new goal and build upon your already established success.

 

 Final Thoughts

Although it’s not required to use every feature of digital marketing, we strongly recommend that you implement a few elements to help promote your business. Not only is digital marketing proven to boost business growth and generate income, but it also keeps you relevant in a world that continues to move away from more traditional methods.

 Have a question or a comment? Leave it below in our comment section to start a discussion.

Categories
Digital Marketing

10 Things to Consider When Hiring a Digital Marketing Agency

You may not like the idea of outsourcing your digital marketing project, but the benefits shouldn’t be underestimated. Of course, you can’t buy experience, but hiring experts with industry knowledge can help grow your business faster and more efficiently than doing it yourself.

Before you hand your baby over to the professionals, you need to consider your options. There are many different agencies available, and you need to be sure the one you choose can run your campaign effectively and at a competitive price. That sounds simple enough, but what makes a good digital marketing agency, and which one is best for you?

Luckily, this article can help you make informed decisions and choose an appropriate agency for your business. It’s also worth noting that while RH Studio is based in Hong Kong, the information below is also applicable to agencies across the globe.

Explore Their Website

An agency’s website can tell you a lot about them, so when you’re considering one for outsourcing, your priority should be going through their site. You’ll want to make a note of how easy it is to navigate, whether it loads quickly, and if it’s well-designed. Additionally, you should check whether they rank highly on Google (how many pages did you trawl through before finding them?)

These are some minimal and initial requirements that can help you gain some first impressions and begin narrowing down the agencies you’d be happy to work with. Yes, we shouldn’t judge books by their covers, but if their website design and marketing is poor, do you want to trust them with yours? No, you don’t. You want to choose the best service possible instead of settling for below average.

Understand Your Target Audience

You might think you know your audience, but it’s crucial to hire a Digital Marketing Agency that understands them on an even deeper level. For example, does the agency you’re interested in specialize in digital marketing for different brands, and do they complete qualitative surveys and polls? Keep this in mind because you’ll only convert visitors to customers if you properly cater to your audience.

Firstly, you’ll need to understand their objectives, needs, expectations, and how those relate to your service or product. You can outsource this task to a marketing agency and determine what customers think about your brand, products, and industry. Top-quality agencies analyze chat logs and interview customers to better understand buying habits and establish your target audience.

Remember, the first step to a successful marketing campaign is knowing your target audience.

Consider the Price Before Hiring

Before you hire your chosen agency, pause. Have you thought through the billing and payment process? Are you paying on a monthly or quarterly basis? How does the price compare against competitors? And lastly, have you negotiated? As with anything, you should know the ins and outs of the cost before committing to the bill.

It’s also important to recognize that a lower price doesn’t necessarily mean a poorer job. But, conversely, an expensive agency doesn’t guarantee an impressive outcome. So instead of choosing one based on price alone, your priority should be investing in an agency that delivers compelling results.

Latest Marketing Trends

Outdated trends are outdated for a reason, and you’ll struggle to pull in customers by using them. As such, it’s vital to hire a company that understands and follows the latest trends in digital marketing. Not only that but can they integrate those trends and tools into your campaign? And will their strategies help elevate you above the competition? These abilities directly impact how effective a campaign is at attracting the attention of your target audience, so your chosen agency must consider them.

Are They Using Effective Tools?

Effective tools make for an effective campaign, so the agency you decide to work with should be using successful marketing tools throughout your collaboration. For example, they should be experts in using Ahrefs or SEM rush to track trends and keywords relating to your business.

It’s worth being aware of communication tools as well. How do they plan on keeping you informed about their progress? What’s their response time, and how direct is their communication channel? Gmail may work for some businesses, but platforms like Slack and Skype allow everyone to communicate and means snail mail doesn’t keep you out of the loop.

Marketing Team Expertise

There would be no company without its staff, and it’s them you should look to when choosing your ideal agency. We suggest looking at the portfolios and professional data of the marketing team.

You might feel like a low-level stalker, but you can also view their accounts on professional websites such as LinkedIn. To go a step further, you could check their accounts for channels or blogs. Doing all these means, you can view their work and see their level of expertise. Additionally, it can give you an idea of what your own project or campaign would look like in their hands.

Experience and portfolios are two of the most important factors to consider when hiring a Digital Marketing Agency. Make sure you do your research to avoid disappointment.

Enhancing Your Online Presence

If you don’t maintain your online business presence, you’ll struggle to remain competitive in the market. There are many people like you, and all of them are fighting to grab the attention of their audiences. To avoid drowning in the sea of competition, you’ll need to have an active online presence.

We recommend hiring an agency that’ll nurture your presence online and keep it active via social media, email marketing, and review sites.

Review Testimonials

Have you checked the agency’s portfolio and testimonials to see what previous clients have said about them? If you have, did you also check their feedback on social media marketing and SEO? Lastly, did you consider whether the clients work in an industry different from yours?

It’s important to gauge how varied the clients are, from their required work to the industries they work in. Your goal is to remove agencies from the list that work similar jobs with little variation. This will help you avoid a one-size-fits-all design and strategy that’s used for every client and doesn’t consider your individual needs.

Increasing Online Sales

It may seem like common sense, but you’re seeking the help of a Digital Marketing Agency to help increase your sales. Therefore, the company you choose should also focus on generating sales.

Unfortunately, some agencies promise you results but not sales and should be avoided like the plague. On the other hand, the right agency will provide you with solutions to increase sales, such as investing in Google ads and driving potential customers to your website.

Always make sure your goals align with those of the agency you’re hiring.

Before Signing Anything, Ask Questions

If you’re going to spend your money, you should know what you’re buying. Therefore, when you eventually sit down to sign a contract with an agency, you should know what to expect from them and how it’s going to help your business.

You should be asking them questions about every aspect of their process. If you don’t understand something, or you’re unsure, ask. Ask if you need to go over something a second or third time. You should get the idea by now, but just in case: ask lots of questions.

You can also learn a lot just from the responses to your questions. It’s a positive sign if an agency is happy to answer questions and provides you with detailed answers. On the other hand, if they omit or refuse to share information, you can expect problems down the line and should avoid them from the beginning.

Conclusion

Outsourcing your work to a digital marketing agency, either in Hong Kong or internationally, is a faster and more cost-effective way to increase your sales and business within your industry. However, research is needed to ensure you hire an experienced and trustworthy team. By taking your time and considering your options, you can ensure the agency you hire has the expertise to deliver impressive results.

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Digital Marketing Search Engine Optimisation

Complete SEO Checklist: 10 Best Approaches

Most checklists fail to mention that SEO (search engine optimization) is an ongoing process that must be regularly checked and maintained. Instead, they list several tasks to complete and then make it seem like your SEO journey is over and needs no other consideration.

Thankfully, if you’re looking for a checklist that uses short and long-term tips to aid you in increasing your site’s organic traffic and position on Google, you’ve found the right article.

We’ve created a comprehensive list of 10 essential practices and tasks that’ll help ensure SEO success in 2022. From SEO fundamentals to must-knows for analyzing off-page signals, this article will help your site adhere to the best practices while considering potential hindrances to avoid.

The Significance of Keywords and Search Volumes

When you come across a keyword relevant to your service, the following step is to determine how it’ll bring traffic to your website. Unfortunately, specific keywords aren’t as easy to rank as generic ones, so most keyword research tools measure how difficult it is to be ranked for a specific keyword.

While some keywords draw only visitors to your website, others have a higher chance of converting visitors to customers. You’ll need to be careful when choosing which you want to use and aim to strike a balance between them for maximum visitors and customers.

When creating your keyword strategy, we suggest using research tools to gain an estimate of month-to-month search volumes for intended keywords. This helps you understand how often the term is searched each month and how it’ll contribute to optimization and business traffic.

Know Your Competitors

Next in our checklist is knowing and understanding your business competitors. If you’re struggling to convert visitors to customers, or your current keywords aren’t providing you with a strong ranking, it’s a good idea to see what successful terms your competitors are using.

An easy way to discover these keywords is by using Semrush’s Domain Overview tool. After using this tool, not only will you quickly determine the competitors operating in the same field as you, but you’ll gain information that allows you to better strategize how to out-rank them.

Setup Google Search Console

Google Search Console is a vital tool that provides users with insightful information about their website’s performance. The vast information gained from using this tool means you can improve your business website’s visibility and organic traffic.

Additionally, using the console helps you assess whether Google can find and index your website pages or not. It’ll also highlight areas where you can increase your performance. Set up Google Search Console to keep track of your website’s traffic, find out which pages are most often viewed, and which links lead visitors to your site.

Set Up Google Analytics

It’s impossible to make the right decisions if you lack the proper information. Google Analytics is a free marketing analytic tool that gives you access to data and information on how many people are using your website to understand who they are and how they engage with your site.

It’s worth mentioning that it’s a complex tool to use as a beginner. However, once you’ve overcome the learning curve, you’ll begin to reap the benefits, as will your website.

If you own a Shopify store, it’s recommended to connect it to Google Analytics. To do this, create a Universal Analytics account. Then, turn on eCommerce tracking within the account settings and choose between basic or enhanced tracking. Basic tracking records revenue and transaction information, while enhanced tracking offers additional information on customer behavior.

Include Submitting a Sitemap in your SEO Checklist

A sitemap works to assist search engines in determining which pages to index. Essentially, it’s a list of URLs that define your site’s content and ensure it’s properly indexed. While Google supports various formats for sitemaps, XML is popular and frequently employed.

If your website is on WordPress and already benefits from plugins, you’ll find that creating a sitemap is an additional feature. Alternatively, you can create an XML sitemap using one of the numerous generators available. Once you’ve completed your sitemap, be sure to submit it to Google Search Console to make the most of its advantages.

Secure Your Website and URL

Website security and authenticity should be considered at every stage of your business strategy, and SEO is no exception. Google examines HTTPS encryption as a priority and displays an alert in the search results if the website isn’t secure. This will work against you, and many potential visitors will avoid your website for fear of viruses and other security breaches.

There are several ways you can keep your website secure, such as buying an SSL (Secure Sockets Layer) certificate for your site. The certificate encrypts data and displays the authenticity of the website to visitors.

Hong-Kong-based RH Studio specializes in web design and digital marketing. In addition to web development and mobile apps, it specializes in e-commerce, software development, videography, and brand identity design. If you’re unsure how to secure your website or are hesitant about some of the finer details of search optimization, we suggest hiring an agency such as RH Studio to help fill in any potential gaps.

Make Your Website Mobile-Friendly

Due to the improvement of mobile phone technology and its popularity, Google favors mobile-friendly websites. Therefore, you should prioritize developing your website as a mobile-friendly platform.

What does mobile-friendly mean? Essentially, it means the website should provide users with a pleasant and intuitive experience regardless of the device they’re visiting it on. In addition, mobile-friendly websites should load quickly and render well on any screen size.

Lastly, they should allow users to perform actions via clicking and have content that’s accessible without scrolling left or right. Thankfully, most website builders let you test your site using a smartphone to check its layout. By referring to these tests regularly, you can ensure that your site will be popular on multiple devices.

Optimize Images

Another aspect that shouldn’t be ignored is your website’s images.

The images you choose say a lot about your website and its content, often without you even realizing it. For example, Google doesn’t view images like humans do and require other optimizable components to view the quality of an image.

To make it easier for Google to rank your images, try to maximize your Alt tag and image name. Additionally, when you save the image, save it with a filename that briefly describes what the image represents. Finally, when you upload the image to your website, make sure to give it an alt-text. Using a captivating title tag and meta description all helps to improve how the image is received.

Write an Engaging Title Tag and Meta Description

Let’s go a little more in-depth into the importance of your image’s title tag and meta description. Similar to URLs, title tags are displayed in Google search results, meaning they assist users in understanding the page’s content.

The primary keywords you’ve previously chosen should be included in the title. If they don’t make sense in the context, it’s better to write a compelling title that’ll help persuade people to click on it.

Google displays meta descriptions in its SERPs (search engine results pages), so it’s necessary to make it compelling and to the point. It should be no longer than 120 characters, include your main keyword, and use an active voice.

Create Backlinks Through Guest Posting

We’ve left the most critical step for last, which is the use of backlinks.

Beyond referral traffic, they help to improve organic ranking and speed up the website’s indexing process. Google rewards websites with quality backlinks with a high domain rating and additional traffic.

To gain the best backlink value for your website, post content on other high authority websites and get backlinks from them to your site.

By targeting high authority websites for your backlinks, you’ll also increase your own authenticity in the field, and customers will view you as more trustworthy, meaning more views and purchases.

Conclusion

This SEO Checklist contains all the essential factors that help a website rank highly on Google’s search page. Be sure to check back regularly, as your SEO ranking will need maintenance to maintain your ranking. Whether you’re a beginner or already experienced in SEO, this list will help you achieve your business goals and carve a spot for your website in a competitive business environment.