Digital Marketing Social Media Marketing (SMM)

10 Tips to Increase Instagram Followers in 2022

Instagram has evolved into the cornerstone of many brands’ social media presence. It not only drives profitable traffic to landing pages, but it also boosts conversions and builds an engaging community. As a result, these advantages encourage businesses to increase their platform followers.

If your Instagram presence is dwindling, it’s time to revamp your strategies in order to gain genuine and organic followers. The more followers you have, the more opportunities you have to connect with them and create unique experiences.

Remember that there is no step-by-step guide available; however, some guidelines can help you reach a larger audience and gain more followers.

The following are twelve strategies for increasing your Instagram followers.


#1 Improve Your Instagram Account

One of the most important things to do before looking for ways to increase Instagram followers is to make sure your account is optimised. Consider your company’s Instagram biography to be its “homepage.”

Without bios, picture captions, or a properly designed username or profile picture, viewers will find your profile boring and uninteresting. Your biography and profile image on Instagram serves as the foundation for your brand’s image.

Because the bio link is the only way to direct Instagram visitors to your website, optimising your profile is critical and should be your first priority.


#2 Schedule Instagram Posts in Advance

Although the Instagram algorithm has been tweaked, users can still display content they enjoy and post appropriately to increase their visibility.

Fortunately, there are numerous ways for your company to increase brand visibility. For example, you can use cutting-edge tools to strategically schedule content.

When you schedule content ahead of time, all team members have a better view of schedules and campaigns. It is always a good idea to plan ahead of time and use Instagram tools for scheduling. This is the best way to connect with your followers while also delivering ongoing and consistent content.


#3 Use Keywords to Increase Followers

Anyone who wants to follow your account must first find your profile. However, this can be a problem because most Instagram content cannot be easily searched; name and username are two important fields in search results that should be considered.

Use your brand’s name or a variation of it that people may look for when looking for your company. The Instagram handle should be your username. It’s best to use a consistent handle on Instagram and other social media platforms so that users can find your profile.

Names can be more personalised and must contain at least 30 characters. Keyword stuffing is not recommended, but it may be beneficial to include the most relevant keywords in the “name” field to improve your search chances.


#4 Partner with Brand Advocates to Share Your Content

If you’re wondering how to increase your Instagram followers, you should first understand why your following is so important. The more your follower count grows (albeit organically), the more potential buyers and customers you will attract.

It is critical to maintaining an active presence on your personal Instagram and other platforms. Putting yourself out there and showing up is often the best way to encourage followers to join your account.

Consider sponsoring user-generated content to increase your brand’s visibility in your customers’ feeds. You could also hold Instagram contests to raise brand awareness and reach a larger audience.


#5 Post Regularly to Increase Instagram Followers

You can post four times a week to increase Instagram followers; however, we recommend posting at least once a day. Businesses that establish consistency with their Instagram posts are likely to see the most significant results. Brands that post frequently gain more Instagram followers faster than those that post infrequently.

To get your posts noticed on Instagram’s algorithmic timeline, you must maintain consistency. If your posts are shared frequently and receive a large number of responses, the algorithm will most likely place your content at the top of your followers’ feeds.

Of course, content quality is more important than quantity. Make sure your content speaks to your target audience. Posting more frequently does not always result in higher engagement rates, especially if the quality of the posts is poor.


#6 Use the Best Photography and Editing Tools

Instagram post quality is important. Poor photos on Instagram can hurt your follower count and customer engagement. Twitter followers may be willing to overlook some poor and distasteful tweets, but poor photos on Twitter can hurt your follower count and customer engagement.

To edit photos effectively, you don’t need to study or complete photography courses. Posting compelling and vibrant images edited with Photoshop or Lightroom can help you gain new followers.


#7 Utilise Relevant Hashtags to Increase Instagram Followers

Because the text in your Instagram posts is not searchable, you must rely on relevant hashtags to appear in searches. Thoughtfully applied hashtags are an ingenious way to circumvent search limitations and gain followers.

Incorporating relevant hashtags can help users find your posts by selecting it from another post or simply searching for it. Instagram users may also follow specific hashtags, which means your content may appear in the feeds of users who haven’t yet joined your account.

You can use up to 30 hashtags in your Instagram post, but it’s generally better to use quality over quantity. Experiment with the number and type of hashtags you should use for your specific account.


#8 Create a Stunning Instagram Grid to Increase Instagram Followers

This may appear to be a redundant feature to discuss, but it is an important factor in increasing followers. Your Instagram grid should be filled with high-quality, visually appealing content.

If a new visitor comes across your profile, the content you provide should entice them to learn more. This curiosity drives them to click Follow and may even persuade them to visit your website outside of Instagram.


#9 Create Compelling, Extended Captions with Strong Writing

While Instagram is primarily a visual online platform, writing effective Instagram captions is critical to increasing engagement and reaching a wider audience. Both are essential for increasing Instagram followers.

Make use of the first words that will entice users to tap and learn more. The most important words should appear at the start of the caption. If it’s longer than 125 characters, users will have to press ‘more’ to see the entire thing, which often necessitates some persuasion via robust and compelling caption introductions.


#10 Locate and Engage Influencers

Find and follow the most influential people in your field or industry. Take note of the content they share and the comments they make in response to it. Participate in those discussions and begin to establish a network.

Those who follow and interact with these accounts are likely your target audience as well, and responding to their comments and discussions can help you gain new and active followers.



As social media grows in popularity among the general public, businesses of all sizes must employ the strategies outlined above to improve their online presence and increase their Instagram followers. If you have any questions about social media marketing, please leave a comment in the section below to start a discussion.

Digital Marketing Search Engine Optimisation (SEO)

11 Benefits of Hiring an SEO Company in Hong Kong

Many businesses will wonder whether they should hire an SEO (search engine optimization) firm at some point. While financial and control concerns may tempt you to hire an in-house SEO team, outsourcing SEO is often a more cost-effective option. Some businesses try to save money by doing their own SEO, but they end up wasting time and resources in exchange for poor results. Simply put, when it comes to SEO, insourcing is not a viable option.

Working with an SEO company in Hong Kong, on the other hand, can help your website rank higher for specific keywords. A good SEO firm is an excellent choice, especially if your website is older and does not currently rank for the keywords you desire. If you’re still on the fence about outsourcing SEO, consider the following advantages.


#1 Experts Know the Best SEO Company in Hong Kong

It’s important to remember that SEO is too important to leave to chance. Allowing experts to manage this aspect of your website can yield better results. For better results, a professional SEO company can assess your website and analyse your competitors. After all, if your website has excellent search engine optimization, Google will rank it higher.


#2 Increases Revenue for the Company

Websites are the foundation of online businesses, and if they aren’t properly optimised, they won’t function as intended. Businesses that optimise their websites can earn more money.

Similarly, a keyword-optimized website can attract more customers, resulting in additional revenue and a more profitable business. SEO can increase more than just a company’s revenue.


#3 Increases Online Visibility

A strong online presence is a significant benefit for your brand—businesses whose primary audience is online need as many clicks and interactions as possible. RH Studio, an experienced SEO company in Hong Kong, can identify keywords that are popular searches by your target audience in order to achieve success. Furthermore, local SEO can assist you in gaining new clients right on your doorstep.


#4 Helps Achieve Your Goals

Setting goals for success is essential for business owners. When launching a website, the owner hopes for positive results. If they are successful, it will bring more customers to the website and increase revenue.

Our Hong Kong-based SEO company can assist you in making the best decisions for your website so that your company can achieve its objectives.


#5 A Good SEO Company Saves You Money

Building an entire team of in-house SEO experts would require a significant investment. Hiring an SEO company to manage your website, on the other hand, has a lower overall cost. While some business owners consider SEO to be expensive and out of their budget, it remains unrivalled in terms of ROI and critical for business growth. To summarise, the initial investment is worthwhile and can save you money in the long run.


#6 Business Safety

SEO with an inexperienced team can be dangerous. Search penalties, spam, and hacking attempts can all result from a lack of knowledge. Fortunately, SEO companies are well-equipped to assist you in avoiding any negative consequences and keeping your website secure. Furthermore, SEO experts optimise your website in accordance with Google’s algorithms and guidelines. This ensures that your website is secure and trustworthy to your audience.

While hiring an SEO company may be a good option for some businesses, keep in mind that not all businesses are created equal. Before deciding which company to hire, it is critical to conduct some research.


#7 SEO Can Improve Your Website

As previously stated, search engine optimization is critical to the success of your website. SEO is critical for reaching potential leads and customers and benefits all industries, not just the most competitive.

Without SEO, it may be impossible to rank your website highly. If your website isn’t optimised, it won’t perform well, won’t use the most relevant keywords, and won’t be able to compete with competitors. As a result, increasing online sales without SEO may be extremely difficult, if not impossible.


#8 Other Services Are Available

Hiring the best SEO companies available may have unintended consequences. Higher-quality firms can provide more than just SEO services, such as branding strategy development. By utilising these additional services, you can easily meet the majority of your online marketing requirements through a single company.

Many of these additional services can be performed at much lower rates by SEO specialists if you sign a quality agreement. Hiring a superior agency that provides affordable SEO services enables you to invest in your brand in a variety of ways.


#9 Increased Efficiency

With a close-knit team of SEO specialists, web technicians, and content writers, SEO companies can develop and implement your SEO strategy at the same time. Because of this talent pool, changes can be implemented smoothly.

Furthermore, because members of the team are constantly working on your website, updates can be completed faster and more urgent changes can be prioritised.


#10 Improved Analytical Use

Analytics are critical for your websites, whether they are for your brand or for business. If you don’t know how to use the data, these analytics could lead you astray and cause major problems.

Working with an SEO firm improves your understanding of your analytics. With this new information, you can ensure that your website and business are performing optimally.


#11 Reduced Risk of Blacklisting

Black hat SEO techniques include keyword stuffing and false backlinks. This is the process of cloning and integrating pages from high-performing websites into your own. Black hat SEO undermines your website’s domain authority and undermines Google’s trust in your content and services.

If these practices are not followed, your page may be blacklisted, resulting in traffic loss. Hiring SEO professionals is the best way to reduce the likelihood of Google blacklisting your website while also increasing its visibility.



SEO is undeniably important, and you cannot successfully rank your website without it. To increase visibility and traffic, you must first reach certain milestones. While SEO can be difficult to understand and apply, it can be simplified with the assistance of specialists.

RH Studio provides a variety of services to help clients meet their business needs, including website development, web design, studio photography, and SEO. If you’re looking for SEO services in Hong Kong and want to take your company to the next level, get in touch with us.

Brand Awareness Digital Marketing

8 Core Aspects of Successful Branding Strategies

Making your product stand out can be difficult, and developing winning branding strategies can be difficult. To stay ahead in a competitive market, your company requires well-planned, tested, and optimised strategies. If you’ve never created a branding strategy before, this can be a daunting task.

Fortunately, we’ve identified key elements that major corporations actively pursue in their own branding strategies. Remember, for the best chance of success, implement these core elements intelligently. Furthermore, you may improve your chances by investigating strategies that have failed in the past but could still benefit you.


#1 What Exactly is a Brand Strategy?

Simply put, a branding strategy is the mission and promise of a company to its customers. As a result, branding strategy is frequently misunderstood. It’s not just your website, logo, and colour scheme. However, keep in mind that these creative elements are still necessary for a successful branding strategy.

A branding strategy is built around elements that drive brand awareness, equity, and sentiment. Read on for more information on some of these key points.


#2 Understanding Your Target Audience

Every business understands that brand success can only be attained through the presence of customers and fans. As a result, businesses must identify and comprehend their market target. Great brands understand their customers, what they want, and where they spend their online time.

To effectively market your products or services, your branding strategies must be targeted at your intended audience. You’ll save time, money, and energy by avoiding those who aren’t interested in your products or services. Understanding your target market is essential for optimising your products.


#3 Thinking Outside the Box

Out-of-the-box thinking is becoming increasingly rare in today’s world. To combat this, marketers and business owners must consider various aspects of promotion and branding. It’s tempting to compare and apply what others are doing, but in order to build a great brand, you must attract attention through unique and previously unexplored branding strategies.


#4 Strong Brand Positioning

It is now time to establish your brand’s position in the professional services market. Which characteristics distinguish you? Why should your intended audience choose you over another?

A positioning statement should consist of three to five sentences. It should also capture the essence of your company.

Remember that you must keep your promises, so your positioning statement must be grounded in reality. It’s even better if it’s a little lofty to give yourself something to strive for.


#5 Names and Logos Are Vital for Branding Strategies

Many businesses, thankfully, do not require a name change. However, if you’re going through a merger, are new, or the name you’ve chosen doesn’t fit your brand, you can change it.

Furthermore, even if your name remains the same, a new logo and tagline can help you better position your brand.

Your brand is more than just its name, logo, and tagline. Rather, they are a part of your brand identity and how you communicate or represent your brand to others. You must live and breathe that identity if you want it to be genuine.

You should avoid showing the logo to others in order to obtain agreement or opinion. The priority should not be whether you or those around you like these elements. Instead, evaluate them based on how well they communicate with customers and partners. How well they represent your ideals.


#6 Website Development

The most important tool in branding strategies is your website. Your website is where customers and prospects go to learn about what you do, how you provide services, and who your clients are.

It’s critical to remember that your website should send the right message to your target audience, or they may be hesitant to choose you over other competitors.

Consider the following two professional service websites. The first step is to create a branding website that tells your story and conveys who you are and who your customers are. It communicates your brand’s message.

The second type accomplishes the same thing while also nurturing potential clients. These are high-performance websites that consider their audience during the design and development process. It is not always sufficient to demonstrate who you are, but also how you can serve your customers.


#7 Website Search Engine Optimization

Your valuable content will be available on your website as well. This content should be optimised for Search Engine Optimization (SEO) so that prospects, potential employees, referral sources, and others can find you and learn more about your company. All branding strategies include online content marketing, which is an important aspect of brand development.

It is advised not to create a brand strategy within a bubble. Instead, it’s critical to understand the branding of your competitors and the businesses with which your target audience interacts.

You don’t want to imitate your competitors, but you can learn a lot from their success and how your target audience reacts to different strategies. With this information, you can use your creativity and insight to stand out from the crowd.


#8 Remarkable Customer Service

Customers are the most powerful equalisers for businesses. While a competitor may offer comparable products or services at a lower price, they are unlikely to provide a superior customer experience. Businesses must invest both money and time to provide a better experience.

If you focus on the experience you provide your customers, they can become mini-marketers who share their experience, write reviews, and recommend you to others.


#9 Boost Your Social Media Presence

Your social media accounts and website are the most visible online representations of your company. As a result, social media is an excellent way to differentiate your brand during the early stages of customer interaction.

Use Twitter, Facebook, Instagram, and other popular platforms to keep your tone and visuals consistent. Positive interactions on social media platforms will impress your potential customers and provide them with a dependable and consistent experience.



Your business will suffer from a lack of identity if you struggle with or lack the ability to develop branding strategies. Furthermore, poor brand strategy can lead to issues at all levels, from organisational and employee retention to customer communication. As a result, you will be unable to carve out a distinct market position.

Marketing and business decisions will be ineffective if you do not understand your purpose, vision, mission, or values. Your employees will feel disengaged and unhappy as a result of the resulting conflict and confusion.

To succeed, you’ll need a solid foundation when developing your branding strategy. Research, creativity, and a consistent message are just a few of the tools required to stand out from the crowd. Working hard during this phase will pay off later and allow you to reap the benefits.

Brand Awareness Digital Marketing

Why Digital Marketing Is Worthwhile For Businesses

In this day and age, it is more important than ever to incorporate digital marketing into your business strategy. As a result, by keeping your company offline, you may be missing out on valuable interactions and conversions between you and your clients. Failure to participate in this marketing movement also exposes you to competitors and provides them with an easy way to steal your business and customers.

Most small businesses that had previously used effective marketing methods realised that digital marketing was the most effective way to ensure customer retention and increased profitability.

Experts and knowledgeable digital marketers can use gathered data to improve, implement, and monitor various strategies to help them get a step ahead. With these considerations in mind, this article will look at the various ways in which digital marketing can benefit businesses of all sizes.


#1 More Cost-Effective

Traditional marketing strategies, such as television and print ads, are more expensive due to their high-cost resources, and their ROI is difficult to calculate.

Digital marketing, on the other hand, employs targeted research and analytics to quickly identify which strategies work and which aren’t worth the investment or effort.

As a result, digital marketing channels are likely to be less expensive at first, allowing businesses to avoid overspending on ineffective campaigns. After all, your money is limited, and no one wants to see it wasted.


#2 Reaching Out to Customers Effectively

Reaching a large number of your target audience helps your business grow and is the most noticeable advantage of online marketing.

With Facebook ads, LinkedIn-promoted posts, YouTube ads, and your own website, you can now connect with your target viewers on a global scale. Successful campaigns on these platforms provide you with the best opportunity to reach out to suitable and profitable customers.

Different platforms, however, necessitate different marketing strategies, which is why you might benefit from hiring a digital marketing agency in Hong Kong with relevant experience and knowledge. These agencies’ services aim to improve the effectiveness of your marketing strategies and tailor them to your desired results. The data at their disposal, combined with their expertise, provide you with access to the correct information and the best chance of achieving positive marketing results.


#3 Teaches You How to Run an Online Business

Working on your advertisements and focusing on the needs of various clients will provide you with experience and knowledge on the fundamentals of managing and operating a business on the internet.

You’ll be able to continue growing, bringing in more sales, and carving out a thriving niche for yourself online as you learn and understand how to manage your business in this new capacity. Despite some trial and error, you’ll be growing not only your company but also yourself as a successful marketer in an ever-changing digital medium.


#4 The Power Of Email Marketing

Customers’ preferences should be catered to in successful digital marketing strategies because they are the ones who bring in sales. It might surprise you. According to a Campaign Monitor report, 72% of consumers prefer to receive brand messages via email. This impressive percentage, as well as the length of email interaction, demonstrates how effective this marketing method is.

The beauty of email marketing is that it sends personalised messages directly to customers or potential customers. Furthermore, automated trigger emails provide customers or clients with highly personalised communication based on their interests and activities.


#5 Easily Calculate ROI

Many small businesses that use traditional marketing find it difficult and perplexing to calculate their ROI.

Another advantage of online marketing is that measuring ROI is much easier to calculate, and it doesn’t take a genius to figure out which elements are performing well and which aren’t.

You will also gain insight into why your campaigns are succeeding or failing. As a result, you can test the waters, see early results, and decide whether to revise your strategy or stick with your current vision. At first, the process of tracking effectiveness and its relationship to revenue may appear intimidating. However, numerous tracking metrics enable almost anyone to measure their success.


#7 Interaction With the Audience in Real Time

Interaction is essential in online marketing. By communicating in real-time, you can strengthen relationships with your suppliers and increase customer loyalty. Both relationships benefit small and new businesses in particular.

Customer interaction is also driving many businesses’ decisions to use social media as their primary service tool. When used correctly, the exposure and ease of communication provided by such platforms result in highly effective customer service.


#8 Freedom To Publish Content About Your Services

Because digital marketing eliminates some of the red tape associated with traditional marketing methods, you have more freedom to publish creative and unique content about your products or services. Depending on the angles and strategies you use, this can help you differentiate yourself from competitors.

It is important to note, however, that you will still require an effective content strategy to see tangible, positive results. Always build your strategy around specific goals and well-designed, time-tested marketing templates. After all, the structure is still required for your creativity to be useful. Your goals will not only help you evaluate how effective your tactic is, but they will also help you ground yourself as you create and publish content.


#9 The Acquisition of Data Is The Key To Digital Success

The advantage of working with a successful digital marketing agency is the valuable data they will use to help drive your business and improve sales. Furthermore, their strategies are well-informed and based on extensive research, so you can trust their process as they carry out the necessary operations and activities associated with online marketing.

It may feel awkward at first to hand over a piece of your business to strangers. Fortunately, your continued connection and communication with the agency provide complete transparency while keeping your best interests at the forefront of the work. Marketing can only take you so far, and an agency’s expertise in data analysis is there to help you, not hurt you.


#10 Mobile Marketing Increases Participation

Did you know that many people no longer consider a desktop computer to be essential? The advancement of mobile technology has enabled businesses to increase engagement through targeted mobile marketing.

Surprisingly, according to the Global Web Index, more than 80% of Internet users own a smartphone and spend 90% of their time on social media or other service providers or platforms.

Designing social ads, email messages, SEO, and branded app development are all part of mobile marketing. These techniques make it easier for users to connect with your company and keep you relevant as technology evolves.


#11 Helps Reach Business Goals

An effective plan should always be at the heart of marketing. Otherwise, your chances of success are slim to none. Digital marketing benefits include efficient cost management, informed and data-supported decisions, and the opportunity to build trust with your customers. These advantages serve as a foundation for achieving your objectives and provide you with the best chance of success.

Once you’ve established some forms of online marketing, you’ll be able to build on them, in the long run, to exceed goals and achieve new ones. Assume you’re already using email marketing and reaping the benefits. In that case, you can consider whether it’s time to set a new goal of moving to a fully automated system and building on your previous success.


Final Thoughts

Although it is not necessary to use every aspect of digital marketing, we strongly advise you to use a few to help promote your business. Not only has digital marketing been shown to increase business growth and income, but it also keeps you relevant in a world that is moving away from more traditional methods. Do you have a question or comment? Leave it in the comments section below to start a discussion.

Digital Marketing Search Engine Optimisation (SEO)

Complete SEO Checklist: 10 Practical Tips

SEO is one of the most important aspects of any website. If you’re not doing everything you can to optimize your site for search engines, you’re missing out on a lot of potential traffic and revenue. In this blog post, we will go over 10 practical tips that will help improve your website’s SEO. We’ll cover everything from keyword research to link building to on-page optimization. Follow these tips and you’ll see a noticeable improvement in your website’s search engine rankings!


#1 Do Your Keyword Research

Before you do anything else, it’s important to know which keywords you should be targeting in your SEO efforts. There are many keyword research tools available online that can help you find the best terms to target for each page on your site. When choosing keywords, make sure they’re relevant to the content and have enough search volume to be worth targeting.

  • Use a keyword research tool like Google AdWords Keyword Planner or to find keywords that are relevant to your content and have enough search volume to be worth targeting.
  • Make a list of target keywords for each page on your site and include them in the title, meta description, and header tags.
  • Monitor your website’s search engine rankings for those target keywords and make changes as needed to improve your rankings.


#2 Optimize On-Page Content

Once you’ve found the right keywords, you’ll want to optimize your webpage content around these words so that search engines can better understand what your page is about. Make sure to include the chosen keywords in strategic places like titles, headings and other places throughout your text. Also, keep in mind that longer, more detailed content tends to rank better than shorter pieces.

  • Choose the right keywords: As mentioned earlier, keyword research is essential for any successful SEO campaign. Make sure you target keywords that are relevant to your content and have enough search volume to be worth targeting.
  • Optimize your content around those keywords: Once you’ve targeted your keywords, make sure to include them in strategic places like titles, headings, and other places throughout your text.
  • Write longer, more detailed content: Longer, more detailed content typically ranks better than shorter pieces.


#3 Link Building

One of the most important elements of SEO is link building. This is when you get other websites to link back to your website by creating valuable content or participating in external forums and speaking engagements. Links from high-quality sites will give your website an SEO boost so it’s important to make sure that you’re getting links from reputable sources.

  • Get involved in external forums and speaking engagements: This is a great way to get your website mentioned on high-quality websites and generate links back to your site.
  • Create valuable content: Publish high-quality content on your website that other websites will want to link to.
  • Use a tool like to find high-quality websites that are already linking to your competitors and reach out to them asking for a link to your site as well.


#4 Create a Sitemap

A sitemap is essentially a map of your website that search engine crawlers can use for indexing purposes. It should include all of the pages on your site as well as any relevant media files (such as images and videos). Having a sitemap will ensure that the crawlers can find all of the content on your site more quickly and efficiently.

  • Use a tool like Google XML Sitemaps or to create a sitemap for your website.
  • Upload your sitemap to the root directory of your website.
  • Submit your sitemap to Google and Bing using their respective submission forms.


#5 Use Schema Markup

Schema markup is a type of code that you can add to your website to help search engines better understand what each page is about. For example, if you have an e-commerce store, schema markup will help the search engine recognize product details like prices or reviews. Adding this code to your site can give you an SEO boost as well as improve how your pages appear in search results.

  • Use a tool like Schema Creator or JSON-LD to create schema markup for your website.
  • Upload your schema markup to the root directory of your website.
  • Submit your schema markup to Google and Bing using their respective submission forms.


#6 Optimize for Mobile

Mobile optimization is becoming increasingly important for SEO since most people now access the internet from their phones or tablets rather than desktop computers. Make sure your website is optimized for mobile devices by using a responsive design and compressing images for faster loading times.

  • Use a responsive design: A responsive design will ensure that your website looks good on all types of mobile devices.
  • Compress images for faster loading times: This will help your website load quickly on mobile devices.
  • Use a tool like Google’s Mobile-Friendly Test to test how mobile-friendly your website is.


#7 Focus on Site Speed

Site speed is an important factor for SEO since it affects how quickly search engine crawlers can index your pages. Make sure to optimize the coding of your website as well as compress images and videos to improve site speed. You can also use caching plugins or a content delivery network to further boost site speed.

  • Use a caching plugin: A caching plugin will help to store a copy of your website’s pages on the user’s computer, which will then be served up faster the next time they visit your site.
  • Optimize your website’s coding: This will help to minimize the file size of your pages and improve loading times.
  • Use a content delivery network: A content delivery network (CDN) will distribute your website’s content across multiple servers all over the world, which will then help to speed up loading times for visitors.


#8 Optimize Your URL Structure

Make sure that all of your URLs clearly indicate what the page is about so that both users and search engine crawlers can easily understand the content without having to click through multiple links before finding what they’re looking for. Keep them short, relevant, and include keywords if possible.

  • Keep URLs short and relevant: This will help users and crawlers understand the content of the page without having to click through multiple links.
  • Include keywords in URLs whenever possible: This will help to improve your website’s SEO ranking.
  • Use a tool like URLOpener to quickly test and preview your URLs before publishing them.


#9 Utilize Internal Linking

Internal links are important for SEO since they help search engine crawlers understand the structure of your website and all of the pages it contains. They also help to keep visitors engaged by taking them on a natural journey through your content while simultaneously reinforcing the importance of certain keywords you’re targeting in each page.

  • Use descriptive anchor text: Whenever you create a hyperlink, be sure to use descriptive anchor text that accurately describes the page you’re linking to. This will help both users and crawlers understand the content of the page without having to click through multiple links.
  • Link to related pages whenever possible: Links to related pages help to reinforce the structure of your website and keep visitors engaged by providing them with more relevant information.
  • Use a tool like Screaming Frog’s SEO Spider to identify internal link opportunities on your website.


#10 Monitor Your Results

Last but not least, it’s important to monitor your results so that you can adjust your strategy as needed and make sure that you’re getting the desired results from your efforts. Set up analytics tracking on your website to measure things like site speed, organic traffic, bounce rate, conversions rate and more so that you can track progress over time and make improvements where needed.

  • Use Google Analytics to track website traffic, including organic search traffic.
  • Use a tool like Moz’s Pro Tools to track keyword and SERP fluctuations.
  • Use a tool like Raven Tools to monitor backlinks, 404 errors and other website health metrics.

By following these 10 practical pieces of advice, you can significantly improve your website’s SEO and give yourself a much better chance for success. Keep in mind that SEO is an ongoing process, so it’s important to continuously monitor your results and make adjustments as needed. With a little dedication and hard work, you’ll be able to see the reward of improved organic search rankings and increased traffic from search engines.

If you need any further help then please get in touch with us at and we would be happy to help you!