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Marketing Automation

10 Tips to Increase Instagram Followers in 2022

Instagram has become the foundation for many brands’ social media presence. Not only does it drive profitable traffic towards landing pages, but it also increases conversions and creates an engaging community. As a result, these benefits prompt businesses to increase their followers on the platform.

If your Instagram presence is wilting, it’s time to improve your strategies to start gaining genuine and organic users. The more followers you have, the better your chances for connecting with followers and creating unique experiences.

Bear in mind that there’s no step-by-step guide available; however, some guidelines can enable you to reach a wider audience and gain additional followers.

Below are twelve ways to increase your Instagram followers.

Improve Your Instagram Account

Before you search for ways to increase Instagram followers, one of the most important things is ensuring your account is optimised. Treat your company’s Instagram biography like the “homepage” of your website.

Viewers will find your profile dull and uninteresting without bios, picture captions, or a properly designed username or profile picture. On Instagram, your biography and profile image form the basis of your brand’s image.

Since the bio link is the only place to move Instagram visitors to your website, optimising your profile is crucial and the first port of call.

Schedule Instagram Posts in Advance

Although the Instagram algorithm has been adjusted, it still allows people to display content they love and post appropriately to increase their visibility.

Thankfully there are many ways your company can boost your brand’s visibility. For example, you can use the latest tools to schedule content strategically.

When you schedule content in advance, all team members can view schedules and campaigns more effectively. It’s always advisable to plan content ahead of time and use Instagram tools for scheduling. This is the best way to connect with your followers and keep ongoing and consistent content rolling out simultaneously.

Use Keywords to Increase Followers

Before anyone can follow your account, they need to locate your profile. However, this can be an issue as most content on Instagram can’t be searched easily; name and username are two essential fields in the search results and are worth being mindful of.

Utilise your brand’s name or use a variant of it, which people might search for when looking for your company. Your username should serve as the Instagram handle. It’s recommended to use a consistent handle on Instagram and other social media platforms, making it easier for users to locate your profile.

Names can be more individual and must have a minimum of 30 characters. Keyword stuffing isn’t ideal, though it could be beneficial to include the most relevant keywords inside the “name” field to increase your search chances.

Partner with Brand Advocates to Share Your Content

If you’re trying to figure out how to increase your Instagram followers, you need to understand why your following is important. The more your followers’ count increases (albeit organically), the more significant number of potential buyers and customers you’ll attract.

It’s essential to be active on your personal Instagram and other platforms. Often, the best method to encourage followers to join your account is to put yourself out there and show up.

Consider sponsoring content created by users to make your brand visible on your customers’ feeds. You could also organise Instagram contests to promote your brand’s name and reach a larger audience.

Post Regularly to Increase Instagram Followers

To increase followers on Instagram, you can post around four times a week; however, we suggest posting at a minimum once a day. Businesses that establish regularity with Instagram posts will likely gain the most significant outcomes. Brands that post regularly increase Instagram followers more quickly than those that post less frequently.

Through Instagram’s algorithmic timeline, it’s essential to maintain consistency to get your posts noticed. If your posts are shared regularly and receive an impressive number of responses, the algorithm will likely show your content in the top position of your followers’ feeds.

Of course, the quality of content is even more crucial than volume. Make sure you create content that resonates with your audience. Posting more frequently doesn’t automatically result in higher engagement rates, especially if the quality is poor.

Use the Best Editing and Photography Tools

Post quality matters on Instagram. Twitter followers may be willing to overlook some poor and distasteful tweets, but poor photos on Instagram can hurt your follower count and customer engagement.

Thankfully, you don’t need to study or complete photography courses to edit photos effectively. You can successfully entice new followers by posting compelling and vibrant images edited with Photoshop or Lightroom.

Utilise Relevant Hashtags to Increase Instagram Followers

Since the text in your Instagram posts isn’t searchable, you’ll have to rely on appropriate hashtags to appear in searches. Thoughtfully applied hashtags are a clever method to work around search limitations and gain followers.
Incorporating relevant hashtags can aid users in locating your posts by selecting the hashtag from another post or simply searching for it. People who use Instagram may also follow specific hashtags, which means your content could be displayed in the feeds of users who haven’t yet joined your account.
It’s possible to include up to 30 hashtags within your Instagram post; however, it’s generally best to use quality over quantity. Try experimenting to determine the best number and type of hashtags to use for your specific account.

Create a Stunning Instagram Grid to Increase Instagram Followers

This may sound like a redundant feature to discuss, yet it’s an essential factor when increasing followers. Your Instagram grid needs to contain high-quality and visually appealing content.
If a new visitor finds your profile, your content should entice them to learn more. This desire to know more motivates them to click Follow and even persuade them to visit your website outside of Instagram.

Create Compelling, Extended Captions with Strong Writing

While Instagram is an online platform focused on visuals, writing powerful Instagram captions is essential in ensuring you have more engagement and a wider reach. Both aspects are crucial to increasing Instagram followers.
Take advantage of the initial words that will trigger users to tap and learn more. The most important words should be at the beginning of the caption. If it’s longer than 125 characters, users will have to press ‘more’ to view the entire thing, which often requires some convincing through robust and compelling caption introductions.

Find and Engage with Influencers

Find the most influential people in your area of expertise or industry and follow them. Pay attention to the content they share and their comments in response to them. Participate in those discussions and start building a network.
Those who follow and participate with these accounts are likely your intended audience too, and if you respond to their comments and discussions, you can gain new and active followers.

Conclusion

Social media continues to increase in popularity amongst the masses, so businesses of all sizes must use the above strategies to enhance their online presence and increase their Instagram followers. If you have any queries regarding social media marketing, you can comment below in the comment section and begin a discussion.

Categories
Marketing Automation

11 Benefits of Hiring an SEO Company in Hong Kong

Many organizations will question whether to hire an SEO (search engine optimization) company at some point or another. And while finance and control concerns might make hiring an in-house SEO team tempting, outsourcing SEO is often a more cost-effective option.

Typically, some firms try to save money by doing their website’s SEO themselves, but they end up wasting time and resources in exchange for poor results. Simply put, insourcing isn’t a good option when it comes to SEO.

In contrast, working with the professionals of an SEO company in Hong Kong can help your website rank higher for specific keywords. A good SEO firm is a great option, especially if your website is older and doesn’t currently rank for the keywords you want.

If you’re still unsure about SEO outsourcing, there are numerous benefits below for doing so.

Experts Know Best SEO Company in Hong Kong

It’s important to remember that SEO is too vital for guesswork. You can see improved results by allowing experts to manage this aspect of your website. A professional SEO company can assess your website and analyse your competitors for better results. After all, Google will rank your website higher if you have fantastic search engine optimization.

Increases Company Revenue

Websites are the foundation of online businesses, and if they aren’t optimized correctly, they won’t conduct business as intended. Optimized websites can generate more income for businesses

Similarly, a website optimized for keywords can attract more customers, leading to additional income and a more profitable business. SEO can also boost more than just company revenue.

Increases Online Presence

A significant benefit for your brand is a strong online presence—businesses whose primary audience is online-based need to obtain as many clicks and interactions as possible. To achieve success, RH Studio, an experienced SEO company in Hong Kong, can identify keywords that are popular searches by your target audience. Moreover, local SEO can help you gain new clients on your doorstep.

Helps Achieve Your Goals

Business owners understand the importance of setting goals for success. A website owner aims for positive results when they launch their site. If they succeed, it brings more clients to the website and increases revenue.

Our Hong Kong-based SEO company can help you make the right decisions for your website so your business can achieve its goals.

A Good SEO Company Saves You Money

Building an entire team of in-house SEO professionals would take a significant investment to pull off. In contrast, hiring an SEO company to manage your website requires a smaller overall cost. While some business owners find SEO expensive and beyond their budget, it remains unsurpassed in ROI and pivotal for business growth. In short, the initial investment is worth the results and can save you money in the long run.

Business Safety

Attempting SEO with an inexperienced team can be risky. Lack of knowledge can lead to search penalties, spam, and hacking attempts. Thankfully, SEO companies are well-equipped to help you avoid any negative consequences and keep your website safe. Additionally, SEO specialists optimize your website according to Google’s algorithms and guidelines. This ensures your website is secure for your audience and seen as trustworthy.

While outsourcing an SEO company may be a good option for some businesses, you must remember that not all companies are created equal. It’s essential to do some research before deciding which company to hire.

SEO Can Improve Your Website

It’s been mentioned previously, but search engine optimization is a crucial part of your website’s success. SEO is essential for reaching potential leads and customers and benefits every industry, not just highly competitive ones.

You may find it impossible to rank your website highly without using SEO. If your website isn’t optimized, it likely won’t perform well, use the most relevant keywords, or compete with competitors. As a result, it may be extremely difficult or even impossible to increase online sales without SEO.

Additional Services Available

There can be hidden benefits to hiring the best SEO companies available. Higher quality firms can offer more than just SEO services, including creating branding strategies. By taking advantage of these extra services, most of your online marketing needs can be easily met through just one company.

Many of these additional services can be done by SEO specialists at much lower rates if you sign a quality agreement. Hiring a superior agency with affordable SEO services allows you to invest in your brand in multiple ways.

Better Efficiency

SEO companies can simultaneously develop and implement your SEO strategy with a tight-knit team of SEO specialists, web technicians, and content writers. This coalition of talent means changes can be made seamlessly.

Additionally, updates can be completed faster, and more urgent changes can be prioritised since parts of the team are constantly working on your website.

Better Analytical Use

Analytics are essential for the websites you own, whether they’re for your brand or business. If you don’t know how to use the data, these analytics could lead you down the wrong path and cause significant issues.

Working with an SEO company gives you a better understanding of your analytics. With this new information, you can ensure your website and business are running at peak performance.

Lower Chance of Blacklisting

Keyword stuffing and false backlinks are just two examples of black hat SEO techniques. This is when pages from high-performing websites can be cloned and then integrated into your website. Black hat SEO hurts your website’s domain authority and harms Google’s trust in your content and services.

If ignored, these practices can get your page blacklisted and result in traffic loss. The best way to minimize the chance of Google blacklisting your website, while simultaneously increasing your site’s visibility, is by hiring SEO professionals.

Conclusion

It’s undeniable that SEO is essential, and you can’t successfully rank your website without it. You need to reach certain milestones to achieve better visibility and higher traffic. While it can be challenging to understand and apply SEO, it can be made simple with the help of specialists.

RH Studio offers various services such as website development, web designing, studio photography, and SEO to assist clients in meeting their business needs. Contact us if you’re looking for SEO services in Hong Kong and want to elevate your business to new heights.