A decade ago, online shopping was virtually unheard and untrustworthy. When it did begin to take root, the experience wasn’t user-friendly, nor did it provide the same experience level as shopping in a physical store. In addition, static product photos made purchasing products online more difficult. Clearly, and thankfully, it’s different now. Professional product photographers have transformed eCommerce into a visuals-first environment and helped propel online shopping to its current state.
The strength of product photography can have a considerable impact on consumer behaviour and sales. No matter how big or small your business is, targeted photography campaigns help establish and develop your brand.
We’re aware that product photos can be expensive, but if you plan to invest time, energy, and money into building your business, why not show off what you’ve done and what you have to offer?
Here are 13 of the top reasons to hire a professional product photographer so your business can grow online.
They Have a Creative Eye
Professional photographers improve their artistic and creative skills through practice. Therefore, the photographer possesses a deep understanding of the rules and regulations within photography.
Over time, these professionals have received feedback and continued to improve their skills. As a result, they become masters at manual adjustments such as shutter priority mode and aperture priority. They’re also able to change the appearance and feel of an image by using special effects that the average layperson won’t consider due to inexperience.
Quality You Can Trust
Most likely, you’ve seen your fair share of poor product images online. Unfortunately, they’re often everywhere, and poor-quality photos are the fastest way to create a negative impression on your audience.
Grainy images and distracting backgrounds characterize poor-quality photos, and these images harm the product and the business.
Thankfully, professional product photographers create quality images that are honest and accurate, meaning customers can place their trust in the product and the business.
Product Photographers Capture High-Quality Photos
Clear, high-resolution photos are what attract customers. Displaying your products online with compelling images will encourage your customers to stay on your site longer. The longer they remain on your website, the more likely they are to buy the products they’re viewing.
Professional product photographers are well known for producing high-quality images. However, while some amateur photographers might have the right technical skills, they likely haven’t spent the time to perfect them the same way product photographers have.
They Use Professional Equipment
The equipment in a product photographer’s camera bag enhances his skill and expertise.
Compelling product photos are almost impossible to achieve when using cheap cameras, poor-quality lenses, and other subpar equipment.
You may have seen evidence of amazing photos taken by cell phones and consumer-grade DSLRs. However, this isn’t possible regularly and is based more on luck than skill; hence, you can find flaws if you look at them closely.
The type of equipment used directly affects the level of photograph quality. But, at the same time, it’s also true that equipment doesn’t make you a professional. Therefore, a strong balance between the right equipment and the right photographer will guarantee an excellent result for your product photographs.
They’re Skilled at Professional Editing
If you hire an inexperienced and unprofessional photographer for your business photos, they likely won’t edit the images professionally. This is especially unfortunate, as it takes much editing to produce successful product photographs.
Some of the adjustments included in the basic editing process include:
- White balance
- Colour adjustments
Advanced editing techniques also include portrait corrections and special effects, and you can even remove elements from the images. These and many other enhancements will make your product stand out in a crowded marketing environment.
Where Possible, They Use Models
This is particularly important when showing the accurate size and measurements of products such as clothing. For example, an image with a model can visually display the length instead of providing often meaningless measurements.
Customers are more likely to buy a product that visually demonstrates the sizing, rather than checking written dimensions. The product photographer you hire will keep this in mind, and where they can, will include models to improve the draw and attractiveness of your photos.
Better Resolution via Zoom
Low-resolution photos are no longer acceptable in modern-day eCommerce. The poor resolution means you’re unable to zoom in for a better view, and you can’t determine any material texture. So unless it’s part of a branding style, grainy and low-resolution photos should be avoided at all costs.
Professionals specializing in product photography will help you include a zoom for products with a pattern. This will show the quality of the design and improve the lasting impression potential buyers are left with.
Product Photographers Boost Social Media Presence
It’s become quite apparent that social media platforms are growing in popularity. High-quality images are a powerful digital marketing tool for many platforms, especially social media, if your target audience is on the younger side.
Not only that, but social media makes your business accessible to a worldwide audience, increasing your page views and potentially your conversions. Product photographers will be able to adjust your images to take advantage of potential social media exposure.
Product Photography Encourages Sales
Simply put, product photography exists to drive sales and encourage customers to buy products or services.
You can convince your customers without saying a word by using compelling images to highlight your products’ best features. Conversely, it’ll be challenging to convert potential customers into paying ones if a brand’s visuals are poor.
Selling Online Requires Product Photography
Brands looking to publish their products online must make them look appealing, as many online customers buy based only on the quality of the photos.
Since customers cannot view products in the flesh, e-commerce sellers need to have excellent product photos to increase sales and reduce returns. You can enhance your client’s online shopping experience by adding product photos that accurately show the customer what to expect when they purchase.
Your Sites Look Will Improve
Content is the king of e-commerce. However, you mustn’t drown your customers in text. Instead, use captivating images to describe products and break up the text, since images increase website traffic, visits, and conversions. Additionally, images will help keep your customers engaging in the content.
Product Photography Helps Customers Narrow Their Selection
Due to the scale of online shopping, customers can choose from many similar products available on Amazon and other online shopping sites. The key to success in this competitive climate is to attract customer attention away from your competitors through exceptional product photography.
If the photos are of poor quality, your products will be skipped over in search of those with better images. So to remain ahead of your competitors, you’ll need to create product photos that are hard to miss and draw the attention of customers away from other similar products.
Product Photography Drives Traffic
If other websites share product images and provide links to your website, additional sites may also share them, especially if they’re very high quality. As a result, your product pages will get a lot of likes and shares, which means they reach more customers and direct more traffic to your site.
This cycle of engaging with and sharing your site will expand your business’ scope and is possible thanks to appealing and impressive product photos.
Professional photography is the perfect tool for generating sales and earning more business profit. Because of the strong impression your images can have on potential customers, you risk a significant hit to your success if you decide against using product photographers.
To get the best result, we suggest hiring professional product photographers so your business can stay ahead in a competitive market.